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A _______ is the way consumers perceive an actual or potential product.
concept test
product idea
product concept
product image
product image
A detailed version of a new idea stated in meaningful customer terms is called a product ________.
proposal
image
solution
concept
lining
concept
A company can install a(n) __________ management system to collect, review, evaluate, and manage new product ideas.
innovation
quality
customer relationship
content
supply chain
innovation
A style is best defined as a _____.
basic and distinctive mode of expression
temporary period of unusually high sales
short-term component of the marketing mix
popular consumer taste at a given time
currently popular trend in retail goods
basic and distinctive mode of expression
A particular firm added three new products earlier this year to increase variety for customers. Two of the products failed to reach the minimal sales quota. Which of the following is LEAST likely to have been the cause of their failure.
The product
development costs were high.
Competitors fought back harder than expected.
Product research was too extensive.
The products were priced too high.
The products were advertised incorrectly.
Product research was too extensive
A review of the sales, costs, and profit projections for a new product to find out whether they satisfy the company's objectives is called a ________.
business
feasibility plan
business analysis
product acceptance
business proposal
marketing strategy development
business analysis
A(n) _______ chooses a strategy consistent with the intended product positioning. To gain market leadership requires correct decisions from the beginning.
harvester
market pioneer
laggard
brand evangelist
early adopter
market pioneer
A group of business entrepreneurs who worried about their teenage children drinking and driving decided there must be some way to approach this problem proactively. They came up with an idea for a pair of blurry goggles. They believed looking through the goggles would simulate what the world looks like when someone is seriously intoxicated. They developed a crude pair of blurry goggles to show prospective
customers. This crude pair of goggles is known as a ________.
product image
concept test
product idea
prototype
prototype
A company getting ready to launch a new product must make several decisions. The company must first decide on ________.
whether to launch the product in a region
when to introduce the product
whether to launch the product into full national distribution
whether to launch the product in a single location
when to develop a planned market rollout
when to introduce the product
A product idea is _______.
the testing of new product concepts with groups of target consumers
a possible product that the company can see itself offering to the market
a detailed version of the new product idea stated in meaningful consumer terms
the way consumers perceive an actual or potential product
the knowledge and awareness of a product among consumers
a possible product that the company can see itself offering to the market