WEDNESDAY: 3 August 2022. Afternoon paper. Time Allowed: 2 hours. Show Answer ALL questions. Each question is allocated two (2) marks. 1. The ability to develop new ideas and to discover new ways of looking at problems and opportunities is called? 2. An entrepreneurial “secret” for creating value in the marketplace
is? 3. Harvard’s Ted Levitt says that creativity is _____________ new things, and innovation is ______________ new things. 4. The ability to apply creative solutions to problems and opportunities to
enhance or to enrich people’s lives is called? 5. Creativity often involves creating something from nothing. However, it is more likely to result in: 6. Entrepreneurship is a constant process that relies
on: 7. When developing creative solutions to modern problems, entrepreneurs must: 8. A ________________ is a preconceived idea of what the world is, what it should be like, and how it should operate. 9. Research shows that anyone can learn to be creative. The problem is: 10. Research into the operation of the human brain shows that each hemisphere of the brain: 11. Which hemisphere of the brain is responsible for language, logic, and symbols? 12. All of the following represent barriers to creativity that entrepreneurs impose upon themselves except: 13. Roger von Oech believes that blindly following rules leads to: 14. Joseph Schumpeter wrote that entrepreneurs perform the vital function of: 15. Entrepreneurs can stimulate their own creativity and encourage it among workers by: 16. Which of the following is not one of the ways entrepreneurs can stimulate their own creativity and encourage it among their workers? 17. Employees must be given the tools and resources they
need to be creative. One of the most valuable resources is: 18. Hiring a diverse workforce: 19. All of the following
are enhancements to individual creativity except: 20. Which of the following is not an enhancement to individual creativity? 21. Which of these stages of the creative process involve development of a prototype? 22. Which stage of the creative process requires one to develop a solid understanding of the problem or decision? 23. The ability to see the similarities and the connections among various data and
events is called: 24. During the incubation phase of the creative process, the entrepreneur might do all of the following EXCEPT which one to let ideas “marinate” in his mind? 25. At which stage of the creative process does a spontaneous breakthrough occur, allowing all of the previous stages to come together to produce the “Eureka factor” or the “light bulb goes on”? 26. “Verification” refers to: 27. The focus of this step in the creative process is to transform the idea into reality. 28. Which of these is not a “mental lock” that limit individual creativity? 29. The following are ways entrepreneurs can stimulate their own creativity and encourage it among workers except. 30. ______________________ take time to reflect on the information collected. 31. What type of innovation is an Apple’s Iphone 32. __________________is a type of innovation that occurs when a business introduces modest changes with time. 33. Disruptive Innovation
is _______________. 34. Radical innovation is also called________________ 35. Which among the choices is not a source of innovation? 36. Which is the main aim of writing a business plan. 37. Which section is completed last? 38. The business goals
and competitive advantages can be described by_______________ 39. In a business plan, you should describe your products and services and discuss the market that you are__________ 40. In business plan presentation, if you wish to interest investors, you
need to emphasize the company’s profit ______? 41. ______________the strong and weak points of any firms in competition with yours and look for marketplace opportunities. 42. SMART objective in business planning means: 43. In business planning, you should examine customer’s____________ and the benefits of your products and services. 44. Which of these documents is not attached to the appendices in a business plan? 45. Which of the following remains at the center of any marketing process? 46. ______________is involved in understanding marketing environment. 47. Factors affecting Marketing Planning include 48. The external factors affecting the marketing plan include 49. Which of the following is not an objective of a marketing plan? 50. A marketing plan does not have to be (Visited 5 times, 1 visits today) Which stage of the creative process requires one to develop a solid understanding?2. Investigation This step requires developing a solid understanding of the problem, situation, or decision at hand. To create new ideas and concepts in a particular field, an individual must study the problem and understand its basic components.
What are the creativity process?The creative process involves critical thinking and problem-solving skills. From songwriters to television producers, creative individuals generally go through five steps to bring their ideas to fruition—preparation, incubation, illumination, evaluation, and verification.
What is creativity in psychology quizlet?creativity. the ability to produce novel and valuable ideas. convergent thinking. narrows the available problem solutions to determine the single best solution.
What is creative thinking quizlet?creative thinking. is a way of looking at problems from a fresh perspective that leads to unusual solutions.
|