65) Which of the following sequences accurately represents the hierarchy-of-effects model of marketing communications?A) attention-interest-desire-actionB) awareness-interest-evaluation-trial-adoptionC) awareness-knowledge-liking-preference-conviction-purchaseD) exposure-reception-cognitive response-attitude-intention-behaviorE) knowledge-persuasion-decision-implementation-confirmation Show
66) The less the sender's field of experience overlaps that of the receiver, the more effective the message is likely to be. Get answer to your question and much more 67) All the response hierarchy models assume that a buyer passes through affective, cognitive, and behavioral stages, inthat order. Get answer to your question and much more 68) A "do-feel-learn" response sequence is considered appropriate when the audience has high involvement but perceiveslittle or no differentiation within the product category. Get answer to your question and much more 69) If a small Iowa college builds awareness among applicants from Nebraska, increases the target audience's knowledgeabout its offerings, communicates in a way that makes the target audience like it and prefer it to other colleges, buildsintent to apply, and gets the target audience to attend, they are using an AIDA model of consumer responses. Get answer to your question and much more Subhajit Karmakar 0% found this document useful (0 votes) 312 views 14 pages Description:Marketing Copyright© © All Rights Reserved Available FormatsDOCX, PDF, TXT or read online from Scribd Share this documentDid you find this document useful?Is this content inappropriate?Report this Document 0% found this document useful (0 votes) 312 views14 pages Designing and Managing Integrated Marketing Communications Chapter 17Uploaded bySubhajit Karmakar Description:Marketing Full description Recommended textbook solutions
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Business Math17th EditionMary Hansen 3,598 solutions What is macro model of communication process?The Macro Model of communication process encompasses nine elements (Stern, 1994; Duncan & Moriarty, 1998): Sender and Receiver refer to the major parties in a communication; Message and Media are known as the crucial communication tools; Encoding, Decoding, Response, and Feedback refer to the main communication ...
Which of the following communication tool is the most effective in attracting customers towards a service organization?'Through advertising is one of the most frequently used media of promotion of goods and services, yet it attracts lot of objections.
What are the steps in developing effective marketing communication?The development of effective marketing communications strategies involves five steps: Identify the Target Audience. Determining the Communication Goals & Objectives. Designing a Compelling Message.. Message Content.. Message Structure and.. Message Format.. Which of the following elements of the marketing communications mix refers to any paid form of nonpersonal?advertising. Advertising is a non-personal presentation of goods or services by an identical sponsor via any media.
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Exposure, reception, cognitive response, attitude, intention and behavior are the tasks in the
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