In the context of sales communications, canned presentations fail to capitalize on the ability to:

Chapter 6 Quiz1.Which of the following best defines the term sales call?

In the context of sales communications, canned presentations fail to capitalize on the ability to:

2._____ are comprehensive communications that convey multiple points designed topersuade the customer to make a purchase.

3.In addition to understanding the value they and their companies can deliver to customers,salespeople must also recognize that _____.

4.A telemarketing start-up uses informative videos created with computer graphics todemonstrate its products to prospects. Since the company is a start-up, its sales team isrelatively inexperienced. As a result, the salespeople use scripted sales calls to introducetheir company or to demonstrate a product. In this scenario, which of the following salescommunications formats does the telemarketing start-up use?

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Which of the following is a limitation of canned presentations?

Which of the following is a limitation of canned presentations? Canned presentations do not handle interruptions well.

What are three advantages of using the canned sales presentation method?

Advantages: can be complete and logically structured, good for inexperienced salespeople, objections and questions can be anticipated in advance.

Which statement best summarizes the limitations of the canned sales presentation?

Which statement best summarizes the limitations of the canned sales presentation? It fails to capitalize on the salesperson's ability to tailor the message to the prospect.

What is the main disadvantage of using written sales proposals?

What is the main disadvantage of using written sales proposals? (A) There is little or no opportunity for interactivity between the seller and buyer.