Chapter 6 Quiz1.Which of the following best defines the term sales call?
2._____ are comprehensive communications that convey multiple points designed topersuade the customer to make a purchase.
3.In addition to understanding the value they and their companies can deliver to customers,salespeople must also recognize that _____.
4.A telemarketing start-up uses informative videos created with computer graphics todemonstrate its products to prospects. Since the company is a start-up, its sales team isrelatively inexperienced. As a result, the salespeople use scripted sales calls to introducetheir company or to demonstrate a product. In this scenario, which of the following salescommunications formats does the telemarketing start-up use?
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