Show #marketing Media is the term we use to refer to different types of media that
provide us with important information and knowledge. Media has always been part of our society, even when people used paintings and writings to share information. Wendy Nov 05, 2020 ● 7 min read
As time passed, people came up with different modes to provide news to the public. Based on the type of medium, their role may be different, but they all exist to communicate to the audience and affect their perceptions. Today, we don’t have to travel oceans or wait for a pigeon to get the latest news. Here, you’ll learn a lot about today’s media falling under three main categories. Table of Contents
Different Types of MediaThe goal of media is to convey an advertising message to the audience through the most appropriate media channel for their product. In general, you can classify media in three main categories. Print MediaThis type of news media used to be the only way of delivering information to the public. For the generations of the 80s and 90s, print media was the only media of entertain. People relied on newspapers and magazines to learn everything, from recipes and entertainment news to important information about the country or the world. Print media includes:
Broadcasting MediaBroadcasting media includes videos, audios, or written content that provides important or entertaining information shared by different methods:
Internet MediaNowadays, we are relying on the Internet to get the news a lot more often than traditional news sources. Websites provide information in the form of video, text, and audio. We can even choose the way we want to receive the news. Types of Internet media include:
ConclusionWe use different types of media to find out news, learn new things, and entertain ourselves. With the advance in technology, we can choose the type of media we want to use, no matter the time or place. So, we can hear the radio while driving to work, we can watch our favorite show on our phone, and we can find out any information and news on our laptop or mobile device, thanks to the Internet. Who knows where technology can lead us in the future. Published on Nov 05, 2020
Wendy is a data-oriented marketing geek who loves to read detective fiction or try new baking recipes. She writes articles on the latest industry updates or trends.
Read more awesome articlesEnter your email and get curated content straight to your inbox! Only the best content & no
spam. What are the 4 general categories of advertising media?What are the 4 types of Advertising. Display Advertising. ... . Video Advertising. ... . Mobile Advertising. ... . Native Advertising.. What is campaign planning in advertising?A campaign plan is a short-term integrated communications plan to generate leads or sales. Its purpose is to engage audiences, it typically has a content marketing focus and an integrated media schedule. A solid marketing campaign plan has: Clear, realistic goals which you can be confident of hitting.
What is meaning of advertising campaign discuss its nature and concept?An advertising campaign is a specifically designed strategy that is carried out across different mediums in order to achieve desired results such as increased brand awareness, increased sales, and improved communication within a specific market. All of this is accomplished through advertising.
What is the central idea of an ad campaign?The central idea or message which is reflected in all the advertisements in an ad campaign of a product is termed as advertising theme. The objective of an advertising theme is to position the product firmly into the minds of target customers.
|