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Heya...!! ___________________ As, We all know, That, Market is a subgroup of individuals or organizations sharing one or more characteristics that cause them to have similar product needs. Hence, Your Required Answer is Market... _____________________ Thanks..... Hope This Helps..... :-)
Heya____✋✋ Here's your answer____⏩⏩⏩ MARKET is your answer____thus, your answer is_____________♣♣ MARKET is a subgroup of individuals or organisations sharing one or more characteristics that cause them to have similar product needs. Hope it will help you____☺✌ Plz mark as brainliest plzz 4.A(n) _____ is a subgroup of individuals or organizations sharing one or morecharacteristics that causethem to have relatively similar product needs.a.market universeb.market segmentc.aggregated marketd.segmentation basee.population sampleANS: B PTS: 1 REF: 212 OBJ: 07-1 TYPE: DefTOP: AACSB Reflective Thinking | TB&E Model Customer We have textbook solutions for you!The document you are viewing contains questions related to this textbook. Consumer Behavior Hoyer/MacInnis Expert Verified 5._____ is the process of dividing a market into meaningful groups that arerelatively similar andidentifiable.a.Perceptual mappingb.Positioningc.Micromarketingd.Market samplinge.Market segmentationANS: E PTS: 1 REF: 212 OBJ: 07-1 TYPE: DefTOP: AACSB Reflective Thinking | TB&E Model Strategy6.E&V Bridal Studios is a wedding consulting business designed to appeal to EastAsians. At one time itused the same marketing mix for all of its customers, but it has discovered thatit needs a differentmarketing mix to appeal to its ethnic customers. For example, Chinese brideswant elaborate redgowns, and Vietnamese brides wear a brocaded gown with long sleeves and aMandarin collar. E&VBridal Studios uses a procedure called _____ to divide its large market.a.micromarketingb.positioningc.market segmentationd.cannibalizatione.perceptual mappingANS: CDividing one large market into divisions based on a variable such as size iscalled marketsegmentation.PTS: 1 REF: 212 OBJ: 07-1 TYPE: AppTOP: AACSB Reflective Thinking | TB&E Model Strategy7.The purpose of market segmentation is to:a.reduce the market down to a specific size that the firm can handleb.divide the market into equal size and profit regions for sales territoriesc.group a large number of markets together enabling a company to serve themsimultaneouslyd.develop a generalized definition of the market as a wholee.enable the marketer to tailor marketing mixes to meet the needs of one or morespecificgroups ANS: EThe purpose of segmentation is to group similar consumers and to serve theirneeds with a specializedmarketing mix.PTS: 1 REF: 212 OBJ: 07-1 TYPE: CompTOP: AACSB Reflective Thinking | TB&E Model Strategy8.Hildy Webb and LaTishe Brown own Creative Catering and would like to improvecustomersatisfaction and increase repeat business. When you ask them to describe atypical customer, they sayit is impossible and explain that with corporate functions, family affairs, andfund-raisers, they do nothave a typical customer. You suggest it is time for market segmentation because:a.it will enable them to build an accurate description of customer needs by groupand todesign a marketing mix to fit each segmentb.Creative Catering needs to reduce the size of the market it servesc.Creative Catering needs to learn how to group these markets together into onemarket toserve all of them adequately d.it will help develop a generalized definition of the market as a whole andreveal theoptimal marketing mix for this markete. Upload your study docs or become a Course Hero member to access this document Upload your study docs or become a Course Hero member to access this document Is a subgroup of individuals or organizations sharing one or more characteristics?4. A(n) _____ is a subgroup of individuals or organizations sharing one or more characteristics that cause them to have similar product needs. a. b.
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3. A market is people or organizations that have:. Which characteristic is essential for a group of people or organizations to be considered a market?-A market is defined as having four imperative characteristics: people or organizations, needs and wants, the ability to buy, and willingness to buy.
What is the process of dividing a market into meaningful groups that are relatively similar and identifiable called?Market segmentation is the process of dividing a broad population into subgroups according to certain shared factors. These groups may have common demographics (age, gender, etc.), geographic location, attitudes, behaviors, or a combination of similar characteristics. A consumer may belong to multiple market segments.
What are the 4 types of market segmentation?Demographic, psychographic, behavioral and geographic segmentation are considered the four main types of market segmentation, but there are also many other strategies you can use, including numerous variations on the four main types.
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Is a subgroup of people or organizations sharing one or more characteristics that cause them to have similar product needs?
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