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88 Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall Chapter 3 Analyzing the Marketing Environment 1) You are directed to study the actors close to the company that affect its ability to serve its customers-departments within the company, suppliers, marketing intermediaries, customer markets, competitors, and publics. What are you studying? A) the macroenvironment B) the microenvironment C) the marketing environment D) the demographic environment E) the global environment Answer: B 2) Which of the following terms is used to describe the factors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers? A) the marketing environment B) the cultural environment C) strategic planning D) target markets E) the marketing mix Answer: A 3) You are directed to study the demographic, economic, natural, technological, political, and cultural factors that are larger societal forces affecting your company. What are you studying? A) the macroenvironment B) the microenvironment C) the external environment D) the marketing mix E) the global environment Answer: A 4) Which of the following is NOT a type of factor in a company's macroenvironment? A) demographic B) economic C) technological D) competitive E) political Answer: D Diff: 1 Page Ref: 66 Skill: Concept Objective: 3-1 5) All of the groups within a company are called the ________. A) culture B) diversity C) internal environment D) climate E) range Answer: C 6) Which type of organization helps companies to stock and move goods from their points of origin to their destination? A) financial intermediaries B) physical distribution firms C) marketing services agencies D) resellers E) suppliers Answer: B 69) A society's core beliefs and values have a high degree of ________.A) persistenceB) simplicityC) similarityD) ethnocentrismE) conformityAnswer:ADiff: 2Type: MCPage Ref: 141 Skill:ConceptObjective:4-470) A society's ________ are expressed in how people view themselves, organizations, society,nature, and the universe.B Diff: 1Type: MCPage Ref: 141Skill:ConceptObjective:4-471) Watching the cultural trends of how people view others, observers have noted an increasedinterest in ________.BDiff: 2Type: MCPage Ref: 142 Skill:ConceptObjective:4-472) Over the last two decades, how have Canadian views of organizations changed? B) There has been growing confidence in political organizations.C) There has been a decrease in confidence towards business and institutions.D) There has been growing confidence in institutions.E) There has been growing loyalty towards business.Answer:CDiff: 2Type: MCPage Ref: 142Skill:ConceptObjective:4-473) Watching the cultural trends of how people view society, observers have noted that more andmore Canadians have a sense of national pride. Marketers responded to the increased ________of Canadians with special products and promotions.A) loyaltyB) patriotismC) distrustD) foreign intoleranceE) myopiaAnswer:B Diff: 2Type: MCPage Ref: 143Skill:ConceptObjective:4-474) Which of the following is a potential downside to using patriotic themes in marketingprograms?CDiff: 2Type: MCPage Ref: 143 Skill:ConceptObjective:4-475) Cultural forecasters have noted a declining Canadian interest in ________.DDiff: 2Type: MCPage Ref: 143 Skill:ConceptObjective:4-476) LandPort Transportation and Omega Warehousing move and store the products yourcompany sells. The two businesses are examples of ________. C) marketing intermediariesD) physical distribution firmsE) geographic segmentsAnswer:DDiff: 1Type: MCPage Ref: 121Skill:ApplicationObjective:4-1 Which of the following is considered part of a company's marketing intermediaries?Marketing Intermediaries
Firms that help the company promote, sell, and distribute its products to final buyers. Includes resellers, physical distribution firms, marketing service agencies, and financial intermediaries.
Which type of market buys goods and services to sell again to others without any changes?Reseller markets: Resellers buy finished products and sell them to their customers in order to make a profit. They do not change what they buy. Government markets: Government markets buy goods and services to support their internal operations. They do not try to make a profit.
What group is expected to soon become the largest consumer group in the world quizlet?The 60 and over age group is expected to have the largest growth. What three areas of consumer goods could be affected by this demographic? Multiple select question.
Which of the following represents the most dramatic force shaping a modern marketers destiny?Technological environment: It is the most dramatic (intense) force which designs our destiny. It helps in discovering the threats and opportunities in the market.
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Marketers should understand that a societys core beliefs and values have a high degree of
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