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Some societies use Oxford Academic personal accounts to provide access to their members.
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Institutional account management
For librarians and administrators, your personal account also provides access to institutional account management. Here you will find options to view and activate subscriptions, manage institutional settings and access options, access usage statistics, and more.
Quantum product innovation results in improvements and refinements of products over time as existing technologies are perfected and managers gain experience performing value chain activities.
Free
True False
A value chain is a series of functional activities that convert inputs into finished goods or services that customers value.
Free
True False
Higher product quality can increase employee productivity, which translates to lower operating costs.
Free
True False
Inputs from an organization's members are sufficient for successful product development.
True False
Good value chain management requires that marketing managers focus primarily on the type of products the company makes.
True False
To create a competitive advantage through superior efficiency, an organization must
Multiple Choice
A ________ strategy is a plan of action to improve the ability of a department to perform its task-specific activities in ways that add value to an organization's goods and services.
Multiple Choice
As part of his company's materials management function, Juan is responsible for assembling newly purchased bicycles and performing repairs.
True False
________ refers to a series of functional activities needed to transform inputs into valuable finished goods or services.
Multiple Choice
A company wants to promote a new line of tools as easy-to-use and more adaptable than competitors' products. Which value chain function would the company use to develop customer perceptions of the utility of the new tools?
Multiple Choice
According to total quality management philosophy, the managers responsible for engineering and quality control are responsible for defining quality.
True False
An appliance manufacturer's products are in high demand despite their premium pricing due to the products' reliability and lower maintenance costs. The manufacturer has achieved a competitive advantage through
Multiple Choice
For an organization to obtain a competitive advantage through superior innovation, it should
Multiple Choice
To achieve ________, managers must find a way to lower costs and/or increase differentiation.
Multiple Choice
A mobile phone manufacturer redesigning a phone to improve ergonomics and enhance styling is an example of quantum product innovation.
True False
________ management is the development of a set of functional-level strategies that support a company's business-level strategy and strengthen its competitive advantage.
Multiple Choice
Implementing a successful TQM program requires functions within the value chain to operate independently, ensuring optimization and focus within each function.
True False
A local car dealership sells a minivan to a couple. Three days later, they call the couple to ensure they are happy with the purchase and to address any questions or concerns they may have regarding the new vehicle. This dealership is trying to gain a competitive advantage through superior
Multiple Choice
Reba works as a teller at a local bank. What function in the value chain is she performing?
Multiple Choice
Efficiency is a measure of the amount of inputs required to produce a given amount of outputs.
True False