Chapter 3 Analyzing the Marketing Environment Show
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107 Are the forces close to a company that affect its ability to serve its customers the company market channel firms customer markets competitors and the public?The microenvironment consists of the actors close to the company that affect its ability to serve its customers, the company, suppliers, marketing intermediaries, customer markets, competitors, and publics.
What are the actors and the forces in the marketing environment?The elements that play a role in the marketing process can be divided into three groups: customers, distributors, and facilitators.
Which term refers to the actors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers?Marketing Environment – Consists of the actors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers.
Who is the most important actors in your company's microenvironment?The most important actors in the company's microenvironment are its customers. The whole of value delivery network aims to engage the target customers and create strong relationships with them.
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