Name: Class: Date:
Chapter 02: The External Environment: Opportunities, Threats, Industry Competition, and Competitor
Analysis
True / False
1. The external environment facing business stays relatively constant over time.
a. True
b. False
ANSWER: False
2. Demographic, economic, political/legal, sociocultural, technological, global, and sustainable physical are the seven
elements comprising the general environment.
a. True
b. False
ANSWER: True
3. Firms can directly control the elements of the seven segments of the general environment.
a. True
b. False
ANSWER: False
4. The bankruptcy filings by major corporations during the Great Recession illustrate that firms cannot directly control the
general environment's segments.
a. True
b. False
ANSWER: True
5. The industry environment directly influences a firm and its competitive actions and responses.
a. True
b. False
ANSWER: True
6. Competitor analysis is focused on the factors and conditions influencing an industry's profitability potential.
a. True
b. False
ANSWER: False
7. When firms analyze the external environment, they typically have complete and unambiguous data.
a. True
b. False
ANSWER: False
8. Opportunities allow a company to exploit conditions in the environment while threats can lead to damage to a
company’s integrity.
a. True
b. False
ANSWER: True
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