To maximize the internal validity of an experiment, it is best to make sure that

Published on May 15, 2019 by Raimo Streefkerk. Revised on November 30, 2022.

Internal and external validity are two ways of testing cause-and-effect relationships.

Internal validity refers to the degree of confidence that the causal relationship being tested is trustworthy and not influenced by other factors or variables.

External validity refers to the extent to which results from a study can be applied (generalized) to other situations, groups, or events.

The validity of a study is largely determined by the experimental design. To ensure the validity of the tools or tests you use, you also have to consider measurement validity.

Trade-off between internal and external validity

Better internal validity often comes at the expense of external validity (and vice versa). The type of study you choose reflects the priorities of your research.

Trade-off example
A causal relationship can be tested in an artificial lab setting or in the real world. A lab setting ensures higher internal validity because external influences can be minimized. However, the external validity diminishes because a lab environment is different than the outside world (that does have external influencing factors).

A solution to this trade-off is to conduct the research first in a controlled (artificial) environment to establish the existence of a causal relationship, followed by a field experiment to analyze if the results hold in the real world.

Threats to internal validity

There are eight factors that can threaten the internal validity of your research. They are explained below using the following example:

Research example
The management of a popular jeans company wants to know if flexible working hours will improve job satisfaction among employees. They set up an experiment with two groups: 1) control group of employees with fixed working hours 2) experiment group with employees with flexible working hours. The experiment will run for six months. All employees fill in a survey measuring their job satisfaction before the experiment (pre-test) and after the experiment (post-test).

Threats to internal validity
ThreatExplanationExample
HistoryUnanticipated events change the conditions of the study and influence the outcome. A new (better) manager starts during the study, which improves job satisfaction.
MaturationThe passage of time influences the dependent variable (job satisfaction). During the six-month experiment, employees become more experienced and better at their jobs. Therefore, job satisfaction may improve.
TestingThe pre-test (used to establish a baseline) affects the results of the post-test. Employees feel the need to be consistent in their answers in the pre-test and post-test.
Participant selectionParticipants in the control and experimental group differ substantially and can thus not be compared. Instead of a randomly assigning employees to one of two groups, employees can volunteer to participate in an experiment to improve job satisfaction. The experimental group now consists of more engaged (more satisfied) employees to begin with, but can lead to self-selection bias.
AttritionOver the course of a (longer) study, participants may drop out. If the drop out is caused by the experimental treatment (as opposed to coincidence) it can threaten internal validity and cause attrition bias. Really dissatisfied employees quit their job during the study. The average job satisfaction will now improve, not because the “treatment” worked, but because the dissatisfied employees are not included in the post-test.
Regression to the meanExtreme scores tend to be closer to the average on a second measurement. Employees who score extremely low in the first job satisfaction survey probably show greater gain in job satisfaction than employees who scored average.
InstrumentationThere is a change in how the dependent variable is measured during the study. The questionnaire in the post test contains extra questions compared to the one used for the pre-test. This leads to information bias.
Social interactionInteraction between participants from different groups influences the outcome. The group of employees with fixed working hours are resentful of the group with flexible working hours, and their job satisfaction decreases as a result.

Threats to external validity

There are three main factors that might threaten the external validity of our study example.

Threats to external validity
ThreatExplanationExample
TestingParticipation in the pre-test influences the reaction to the treatment. The questionnaire about job satisfaction used in the pre-test triggers employees to start thinking more consciously about their job satisfaction, leading to demand characteristics.
Sampling biasParticipants of the study differ substantially from the population. Employees participating in the experiment are significantly younger than employees in other departments, so the results can’t be generalized.
Hawthorne effectParticipants change their behavior because they know they are being studied. The employees make an extra effort in their jobs and feel greater job satisfaction because they know they are participating in an experiment.

There are various other threats to external validity that can apply to different kinds of experiments.

Frequently asked questions about internal and external validity

What is experimental design?

Experimental design means planning a set of procedures to investigate a relationship between variables. To design a controlled experiment, you need:

  • A testable hypothesis
  • At least one independent variable that can be precisely manipulated
  • At least one dependent variable that can be precisely measured

When designing the experiment, you decide:

  • How you will manipulate the variable(s)
  • How you will control for any potential confounding variables
  • How many subjects or samples will be included in the study
  • How subjects will be assigned to treatment levels

Experimental design is essential to the internal and external validity of your experiment.

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Streefkerk, R. (2022, November 30). Internal vs. External Validity | Understanding Differences & Threats. Scribbr. Retrieved December 10, 2022, from https://www.scribbr.com/methodology/internal-vs-external-validity/

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What factors affect internal validity?

Factors which jeopardize internal validity.
History--the specific events which occur between the first and second measurement..
Maturation--the processes within subjects which act as a function of the passage of time. ... .
Testing--the effects of taking a test on the outcomes of taking a second test..

Which of the following is a technique to improve internal validity?

Researchers use the technique of blinding in order to improve internal validity. Blinding is the technique of randomizing the variables to reduce bias in the researchers and subjects.

What makes good internal validity?

Internal validity is not a "yes or no" concept. Instead, we consider how confident we can be with study findings based on whether the research avoids traps that may make those findings questionable. The less chance there is for "confounding," the higher the internal validity and the more confident we can be.

How can internal and external validity be increased in an experiment?

Internal validity can be improved by controlling extraneous variables, using standardized instructions, counter balancing, and eliminating demand characteristics and investigator effects.