True or false: when it comes to cam, the consumers bet asset is unbiased information.

The acronym C.A.R.R.O.T.S, used to remember the important characteristics of useful data, information, and knowledge, is short for:

a. Codifiable, Available, Reliable, Relevant, Objective, Timely, Safe
b. Complete, Accurate, Reliable, Receivable, Open, Timely, Source
c. Complete, Accurate, Reliable, Relevant, Objective, Timely, Source
d. Complete, Available, Reliable, Relevant, Open, Timely, Safe
e. Codifiable, Accurate, Reliable, Receivable, Objective, Timely, Source

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Abstract

Despite the invaluable contribution of marketing folks (e.g., making markets work), they fail to enjoy the same freedom of speech as others. This fact is particularly egregious because unlike other groups that can use threats, force, or coercion, marketing folks rely only on speech. Although the U.S. Constitution never mentions commercial speech, the courts invented the concept to censor marketing folks. The cloudy rational was that consumers need special protection from marketing folks (e.g., advertising). Naturally, censorship leads to abuse. Powerful incumbents use censorship covertly against new entrants. Politicians use censorship surreptitiously to promote their own political goals. If consumers need protection, it is certainly from the misleading statements of those with freedom of speech--politicians, attorneys, the news media, and the censors.

Journal Information

Discover the latest findings in the global marketplace with detailed results prepared through rigorous scientific methodology. Reviewed by prestigious scholars in the field of marketing science, articles often feature game theory, econometrics, multivariate analysis, econometric modeling, and choice models. Advertising Consumer choice modeling Interactions between manufacturers and retailers Market research Pricing decisions Purchase behavior Revenue forecasting

Publisher Information

With over 12,500 members from around the globe, INFORMS is the leading international association for professionals in operations research and analytics. INFORMS promotes best practices and advances in operations research, management science, and analytics to improve operational processes, decision-making, and outcomes through an array of highly-cited publications, conferences, competitions, networking communities, and professional development services.

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Marketing Science © 2006 INFORMS
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