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your web page. Chapter 3: The Psychology of Selling: Why People Buy
What are the two types of involvement influence on consumer behavior?Situational Factors: These factors include the lifestyle of a consumer, use of the product or service, and the occasion for making the purchase. Personal Factors: These factors include the age of a consumer, location, and purchasing power.
What are situational influences on consumer behavior?Situational influences are temporary conditions that affect how buyers behave—whether they actually buy your product, buy additional products, or buy nothing at all from you. They include things like physical factors, social factors, time factors, the reason for the buyer's purchase, and the buyer's mood.
What are the 5 situational influences?The situational factors involve five categories: physical surroundings, social surroundings, temporal perspective, task definition, and antecedent state.
What are the three main categories of situational influences on consumers?Three major categories of influences affect the consumer buying decision process: situational, psychological, and social. Situational influences are external circumstances or conditions existing when a consumer makes a purchase decision.
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