What is the correct order of the five stages in the buyer decision process?
A. Information search, evaluation of alternatives, need recognition, the purchase decision, and postpurchase behavior
B. Need recognition, information search, evaluation of alternatives, the purchase decision, and postpurchase behavior
C. Need recognition, the purchase decision, information search, evaluation of alternatives, and postpurchase
behavior
D. Evaluation of alternatives, information search, need recognition, the purchase decision, and postpurchase behavior
E. Information search, need recognition, evaluation of alternatives, the purchase decision, and postpurchase behavior
Which of the following correctly identifies the social factors that influence consumer buyer behavior?
A. Small groups, social networks, social class, and subculture
B. Small groups,
family, social class, and lifestyle
C. Family, social networks, social class, and subculture
D. Small groups, social networks, family, and social class
E. Small groups, social networks, family, and social roles and status
What are the four major psychological factors that influence consumer buyer behavior?
A. Perception, learning, beliefs and attitudes, and personality
B. Perception, learning, lifestyle, and social
roles
C. Motivation, perception, learning, and personality
D. Motivation, learning, personality, and self-concept
E. Motivation, perception, learning, and beliefs and attitudes
What are the three cultural factors that influence consumer buyer behavior?
A. Culture, subculture, and lifestyle
B. Culture, subculture, and family
C. Culture, social class, and lifestyle
D. Culture, subculture, and social class
E. Culture,
family, and lifestyle
What are the four general characteristics that influence consumer purchases?
A. Technological characteristics, social characteristics, personal characteristics, and the buyer decision process
B. Cultural characteristics, social characteristics, personal characteristics, and psychological characteristics
C. Economic characteristics, technological characteristics, demographic characteristics, and political
characteristics
D. Cultural characteristics, social characteristics, demographic characteristics, and the buyer decision process
E. Cultural characteristics, technological characteristics, social characteristics, and personal characteristics
What is the correct order of the five stages of the new product adoption process?
A. Awareness, interest, evaluation, trial, adoption
B. Awareness, evaluation, interest, trial, adoption
C.
Interest, awareness, evaluation, trial, adoption
D. Awareness, interest, trial, adoption, evaluation
E. Awareness, interest, trial, evaluation, adoption
________ are the social factors that influence consumer buyer behavior.
A. Small groups, social networks, family, social roles, and status
B. Culture, subculture, and social class
C. Motivation, perception, learning, beliefs, and attitudes
D. Age and life cycle stage and
lifestyle
E. Personality, self-concept, and lifestyle
Which of the following correctly identifies the personal factors that influence consumer buyer behavior?
A. Age and life cycle stage, lifestyle, economic situation, occupation, and personality and self-concept
B. Age and life cycle stage, occupation, economic situation, lifestyle, and motivation
C. Motivation, beliefs and attitudes, perception, and learning
D. Occupation, economic
situation, lifestyle, family, and social class
E. Subculture, lifestyle, economic situation, and age and life cycle stage