Most speakers consider persuasive speaking as the most difficult of the three basic types (informative, persuasive, and entertaining). One of the reasons why understanding the demands of persuasive speaking is more difficult is because it requires a knowledge of terms that are specific to argumentation, such
as claims and evidence. What is important to realize, however, is that while the terms may be different, most of the elements they refer to function in ways that are similar to what occurs in informative and entertaining speeches. Main points are called arguments, supporting detail is evidence, but presenting your observation and then backing them up with the kind of information your audience can understand, accept, and/or appreciate is universal communicative behavior. Completing this
unit should take you approximately 9 hours. Upon successful completion of this unit, you will be able to:
LUCAS. Chapter 15: Speaking to Persuade Chapter Objectives After reading this chapter, students should be able to: 1. Define persuasion and explain why it is an important subject. 2. Explain why meeting ethical obligations can be especially challenging in persuasive speaking and identify the ethical responsibilities of persuasive speakers. 3. Clarify the differences between an informative speech and a persuasive speech and explain why speaking to persuade is especially challenging. 4. Explain what it means to say that audiences engage in a mental dialogue with the speaker as they listen to a persuasive speech. 5. Discuss the concept of target audience and its role in persuasive speaking. 6. Define a question of fact and give an example of a specific purpose statement for a persuasive speech on a question of fact. 7. Define a question of value and give an example of a specific purpose statement for a persuasive speech on a question of value. 8. Define a question of policy and give an example of a specific purpose statement for a persuasive speech on a question of policy. 9. Explain the difference between passive agreement and immediate action as goals for persuasive speeches on questions of policy. 10. Explain the three basic issues of need, plan, and practicality and their importance in persuasive speeches on questions of policy. 11. Discuss the four methods of organization used most often in persuasive speeches on questions of policy. 12. Identify the five steps in Monroe’s motivated sequence. What are 4 kinds of organizational patterns for a persuasive speech?These are referred to as organizational patterns for arranging your main points in a speech. The chronological, topical, spatial, or causal patterns may be better suited to informative speeches, whereas the Problem-Solution, Monroe's Motivated Sequence (Monroe, 1949) would work best for persuasive speeches.
What method of organization is used in a persuasive speech?Monroe's (1935) motivated sequence is a commonly used speech format that is used by many people to effectively organize persuasive messages. The pattern consists of five basic stages: attention, need, satisfaction, visualization, and action. In the first stage, a speaker gets an audience's attention.
What are the 4 goals of persuasion?These goals address the question, “What do I want the audience to do as a result of being engaged by my speech?” The goals of action include adoption, discontinuance, deterrence, and continuance. Adoption means the speaker wants to persuade the audience to take on a new way of thinking, or adopt a new idea.
What are five steps of Monroe's motivated sequence Why is the motivated sequence especially useful in speeches that seek immediate action from listeners?The sequence contains five distinct steps: (1) Attention (get the attention of your audience), (2) Need (describe the problem, demonstrate a need for change), (3) Satisfaction (present a practical, and concise solution), (4) Visualization (allow your audience to picture the results), (5) Action (request immediate ...
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