What is a common way that advertising increases the value of a product quizlet?

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False

Centralized advertised departments may be organized in any of five ways: by product or brand, by sub-function of advertising (copy, art, print production, media buying), by end user (consumer advertising, trade advertising), by media (radio, TV, Web, outdoor), and by geography (western advertising, eastern advertising, international advertising).

The 4Ps of the marketing mix are

Select one:
a. product, price, place, and promotion.
b. product, people, process, and promotion.
c. people, price, place, and product.
d. product, process, people, and physical evidence.
e. place, people, product, and process.

Effective survey questions have three important attributes. They are

Select one:
a. completeness, clarity, and measurability.
b. timeliness, directness, and efficiency.
c. clarity, focus, and brevity.
d. specificity, measurability, and timeliness.
e. completeness, timeliness, and specificity.

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What is the effect of advertising when it comes to a business's product?

The main purpose of advertising is to create awareness about a company's products or services. Advertisements inform customers of new offerings, reminds them of existing products and updates them on any modifications and changes that may increase their urge to buy.

Which is an example of product advertising quizlet?

Product advertisements- focus on selling a good or service and which take three forms: (1) pioneering (or informational), (2) competitive (or persuasive), and (3) reminder. For example: pioneering- the new curved samsung TV, competitive- summer pepsi versus coke, reminder- pajama gram.

What form of advertising is considered to be the fastest growing?

Answer and Explanation: Online video advertising has been the fastest-growing form of online marketing since 2013, according to The Economic Times.

Which of the following is a major factor that gave rise to advertising quizlet?

The rise of capitalism was one of the four major factors that gave rise to advertising. The Great Depression was an economic force that yielded the need for advertising. In the late 1880s, a few companies began putting names and labels on previously unmarked products, and branding began.