A group of closely related product items.
BENEFITS:
Advertising economies: Product lines provide economies of scale in advertising.
Package uniformity: Packages in the product line may have a common look but maintain their individual identities.
Standardized components: Reductions in manufacturing and inventory costs.
Efficient sales and distribution: A product line enables a full range of choices to customers, and as a result, better distribution and retail coverage.
Equivalent quality: All products in a line are perceived as having similar quality.
Is a name Term symbol design or combination thereof that identifies a seller's products and differentiates them from competitors products?
A brand is a name, term, symbol, design, or a combination of these that identifies a seller's products and differentiates them from competitor's products.
Is a name term design or other feature that distinguishes one seller's product from those of others?
A brand is a name, term, design, symbol or any other feature that identifies one seller's goods or service as distinct from those of other sellers.
Is the use of a name term symbol or design or a combination of these to as a marketing tool to identify a product?
Question: A name, term, symbol, design, or any combination of these that identifies a product and distinguishes it from a competitor's product is called packaging.
What is a unique design that identifies a product or company?
A brand is an intangible concept that helps people (notably consumers) recognize and identify a particular company, product, or individual.