When it comes to creating engaging content, you’ll want to know exactly who you’re talking to. Defining your ideal customer will guide your marketing efforts and help you connect with them on a deeper level, creating a personalised experience that provides them with a solution. This will in turn increase customer retention and encourage brand advocacy for lower customer acquisition costs. Show
Businesses will often try to cast a wider net, looking to increase their chances of catching some customers. But if your messages are too general, then they won’t appeal to anyone and all your marketing will become lost in the great expanse of the world wide web. The key to getting quality leads is to narrow down your target audience and tailor your content, speaking directly to those most likely to want or need your products or services. This will help you create powerful messages that resonate with potential customers by clearly showing the value of your offer. But how do you define your target audience? Building Your Ideal Target Persona
Start by defining their basic demographics. This will give you a rough idea of who your product is aimed at and help you tap into their mindset. For example, someone who is in their 20s will have different priorities and ways of communicating compared to someone in their 40s.
Now let’s imagine we run a premium pet food company. We’re going to call our ideal customer Fran, who is in her 30s, identifies as female, has a degree and works full-time from home as a freelance writer. She has no children, but she does have two cats and is in a long-term relationship. This is still quite general and doesn’t tell us much about Fran’s story, who she is or what she wants from her pet food. If we’re going to understand what will drive Fran to buy from us, then we need to know more about her values, goals, fears and pain points. By pinning down her interests and the struggles she faces, we can tailor our value proposition and tone of voice to create more relatable content that speaks directly to her. 10 Questions to Create Your Target PersonaWhen creating your ideal target persona, think about the following 10 questions and take your time to answer each one. You can imagine they’re someone you’re talking to over a cup of coffee, or you can go a step further and carry out your own market research through online forums, surveys or analysing reviews and feedback from team members. Talking to real people will offer valuable insights to go off instead of working from assumptions.
Once you have answers to these questions, use them to create a background story and delve deeper into who your customer really is. This will give you a better understanding of how they behave and what leads them to make a purchase. Here’s our example of a target persona for our premium pet food company:
Tailor Your Marketing StrategiesFran is just one example of a perfect customer for our premium pet food company, and depending on what products or services you’re offering, you might come up with several. Once you have them pinned down, use these personas to guide your marketing efforts, shaping everything from the channels you use and your tone of voice to pricing, packaging and what message you want to send. What is the best questions to ask when you are trying to define your audience?Questions to ask to know your target audience. What demographic are you targeting? ... . Where does your target audience live? ... . What industry does your target audience work in? ... . What hobbies does your target audience have? ... . How does your target market think? ... . How does your target audience communicate?. What questions might you ask yourself about your audience?I typically start by asking three simple questions about your audience.. Question #1: What do you want your audience to know? ... . Question #2: What do you want your audience to feel? ... . Question #3: What do you want your audience to do?. What 3 considerations would you consider when defining your audience?While defining your target audience you will be looking into these three elements:. Geographic.. Demographic.. Psychographic.. |