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1. Identify and explain the two types of competitive strategy.
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2. Identify three or four well-known firms that succeed through cost leadership.
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3. Identify three or four well-known firms that succeed through product differentiation.
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4. Explain the process of identifying a sustainable competitive advantage for a firm.
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5. What is the meaning of “getting stuck in the middle” in the context of competitive strategy, andhow does the situation arise?
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