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Save Uploaded to Pinterest Marketing Na Internet Amber Schmalenberger 22 followers More information Marketing (Ch. 1): The process of planning, pricing, promoting, selling, and distributing products to satisfy a customers' needs and wants.Find this Pin and more on Chapter 1&2 Vocab by Amber Schmalenberger. Marketing Na Internet Marketing Online Sem Internet Affiliate Marketing Digital Marketing Influencer Marketing Inbound Marketing Marketing Tools Marketing Strategy More information Marketing (Ch. 1): The process of planning, pricing, promoting, selling, and distributing products to satisfy a customers' needs and wants.Find this Pin and more on Chapter 1&2 Vocab by Amber Schmalenberger. Presentation on theme: "What is Marketing?. The process of developing, promoting, and distributing products and services, to satisfy customers needs and wants."— Presentation transcript: 1 What is Marketing?
2 The process of developing, promoting, and distributing products and services, to satisfy customers needs and wants. 3 GoodsServices Tangible products What are some examples? Intangible products What are some examples? 4 Companies survive and prosper through meeting the needs and wants of customers. Customer satisfaction is the main focus 5 Market ◦ Potential customers with same needs ◦ Customers who have desire & ability to buy product Target Market ◦ Specific
group of consumers that an organization selects as the focus of its marketing plan ◦ Demographics: age, sex, income, education level 6 The Four Ps ProductPricePlacePromotion
7 What will we sell? Designing Naming Packaging 8 How much should we charge? Costs Competition Demand
9 Where should we sell our product? Distribution Logistics 10 How do we communicate our product to our target market? Advertising Personal
Selling Sales Promotions Publicity 11 12
What is the process of planning pricing promoting selling?The American Marketing Association (AMA) defines marketing as "the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives."
What is the process and method of bringing a product or service to the customer?Marketing. The process of planning, pricing, promoting, selling, and distributing ideas, goods, or services to create exchanges that satisfy customers. Goods.
What term refers to determining and fulfilling the customer's needs and wants while making a profit?Market orientation is an approach to business that prioritizes identifying the needs and desires of consumers and creating products and services that satisfy them.
What term describes developing promoting and distributing products?Marketing. The process of developing, promoting, pricing, selling, and distributing products to satisfy customer's wants and needs. Marketing involves all the activities necessary to get a product from the manufacturer to the consumer.
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What is the process of planning promoting and distributing products to satisfy customers needs and wants?
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