term refers product identity represented and/or mark What is branding Brand identity examples

What is the term that refers to a product identity as represented by its name and/or Mark?

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Definition: A brand is a name given to a product and/or service such that it takes on an identity by itself.

Description: In today's marketplace teeming with thousands of products and services, all of which are being rapidly commoditized, a brand stands out from the clutter and attracts attention.
A brand name can create and stand for loyalty, trust, faith, premium ness or mass-market appeal, depending on how the brand is marketed, advertised and promoted.

A brand differentiates a product from similar other products and enables it to charge a higher premium, in return for a clear identity and greater faith in its function. A brand is also likely to survive longer than just an undifferentiated product.
A brand is akin to a living being: it has an identity and personality, name, culture, vision, emotion and intelligence. All these are conferred by the owner of the brand and needs to be continuously looked at to keep the brand relevant to the target it intends to sell to.

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What is the term that refers to a products identity?

Definition: Brand identity Brand identity is more than just your brand's logo or product. It's the general impression you leave on consumers, and the recognizable brand attributes that make you distinguishable from competitors. Put simply, a brand's identity is its personality.

What is the term for the path that the product follows from the producer to the customer quizlet?

Channel of distribution. term for the path that the product follows from the producer to the customer.

What is the main factor to consider when classifying products?

Product classification organizes products into four categories based mostly on consumer buying behavior, similarity to competing brands, and price range. Classifying products helps marketers develop strategies that target consumers' specific needs.

Which of these terms refers to the group of all product lines offered for sale by a company?

Product mix, also known as product assortment or product portfolio, refers to the complete set of products and/or services offered by a firm. A product mix consists of product lines, which are associated items that consumers tend to use together or think of as similar products or services.

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