Product knowledge is a vital skill each customer support agent and sales manager should have. It means that an employee is highly knowledgeable about a product’s features and can clearly explain its benefits to a customer. Show
In this article, we’ll consider the importance of this skill, review its benefits and types, and provide some tips to increase your team’s product knowledge. Why is it important to have product knowledge?Try to recall any situation when you contacted a company’s sales department or customer support team. You’ve definitely wanted these people to help you with a problem or buy something. Would you buy their product if they failed to present its benefits to you? Most probably not. If an employee doesn’t understand how their company’s product helps solve this or that problem, they won’t be able to consult clients appropriately. Hence, they’ll fail to persuade them to buy. Product knowledge helps turn your staff into enthusiastic experts who know how and whom to sell your product. Let’s take a closer look at the advantages your company can reap if your employees have high product knowledge. Product Knowledge BenefitsDespite the fact that some benefits are intangible, they have a massive impact on your brand reputation in the long run.
Now that you know the benefits of having high product knowledge, it’s time to consider its types. There are several types of product knowledge each employee should have. Check them out below.
These are the main types of product knowledge since everything depends on your type of business. In the next section, we’ll share the tips that will help you improve your team’s product knowledge. How to Improve Product KnowledgeWe’ll provide some recommendations that will help both effectively educate your new hires and increase sales.
Congrats, now you realize why it’s essential to enhance your product knowledge and have some effective tips at hand. References
Last Updated: 01.12.2022 What types of product information should salespeople acquire?An important guideline for the use of product information in selling is to remember that features tell, but benefits sell. Customers don't care about product features until a salesperson can translate those features into benefits (advantages) for them. Therefore, a salesperson should focus on benefits, not features.
What information would a salesperson obtained by examining a product?"What information could a salesperson obtain by examining a product? salesperson should be able to acquire product knowledge about any item. Information about price, care, and value cannot always be obtained by examining a product.
What are the four main sources that a salesperson can generally find product information?Salespeople gather information from many sources. Company websites, literatures, and sales training programs are among the most important. Other sources include factory tours, customers, competition, industry publications, the Internet, and actual experience with the product itself.
What are the specific information about the product that salesman must know?A salesman should have up-to-date information relating to the products he deals with the customers. When one possesses thorough knowledge, he feels joy to explain to others. Complete and useful knowledge of goods is fundamental requisite of a salesman. These will increase the sales and render better service to buyers.
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