This is a preview. Log in through your library. Show Journal Information Founded in 1930, The Journal of Higher Education (JHE) is the leading scholarly journal on the institution of higher education. Articles combine disciplinary methods with critical insight to investigate issues important to faculty, administrators, and program managers. The Journal of Higher Education is an independent refereed journal. Through full-length articles, commentary, and book reviews, JHE encourages creation of effective policy solutions and enhancement of professional development in all areas within the university, the four-year college, and the community college. Publisher Information Building on two centuries' experience, Taylor & Francis has grown rapidlyover the last two decades to become a leading international academic publisher.The Group publishes over 800 journals and over 1,800 new books each year, coveringa wide variety of subject areas and incorporating the journal imprints of Routledge,Carfax, Spon Press, Psychology Press, Martin Dunitz, and Taylor & Francis.Taylor & Francis is fully committed to the publication and dissemination of scholarly information of the highest quality, and today this remains the primary goal. Rights & Usage This item is part of a JSTOR Collection. PReserving our history  Hofstra students wore protective gloves as they handled artifacts at the Museum of PR Edwards Bernays is often referred to as the “father of modern public relations” with good reason. A nephew of the father of modern psychiatry, Sigmund Freud, Bernays was also an observer of human behavior. He understood early on that words and images could be used to persuade attitudes, publishing landmark books on PR including “Crystallizing Public Opinion” in 1923 and “Propaganda” in 1928. In 1923 at New York University, Bernays taught the very first public relations course. He planned and staged numerous events and campaigns on behalf of a wide variety of clients, and worked with several 20th century presidents from Calvin Coolidge to Ronald Reagan. A chance meeting became a 10-year friendship between Edward Bernays and Shelley Zuckerman Spector, an award-winning public relations executive and faculty member at Baruch College. Professor Spector documented Bernays’ career through a series of videotaped interviews she conducted at his home. When Bernays died in 1995 at age 103, she gathered and preserved many of his books and artifacts. Her devotion to PR history led to the creation of the Museum of Public Relations in 1997, which found a new home just six months ago at the Baruch College library in Manhattan. The museum contains historical items from Bernays and the PR field’s most important pioneers and campaigns. Shellie Spector and me with an early Edison light bulb Twenty Hofstra students and I experienced the Museum of Public Relations last Friday and I urge all students and practitioners of PR to visit. Hearing and seeing Bernays talk about his life, touching artifacts from communication history (newspapers from the early 19th century, a telegraph, an Edison phonograph cylinder, a turn-of the century telephone and typewriter, books by PR trailblazer Ivy Lee, and much more) made PR’s past come alive for these 21st century students. Oohs, ahhs and wows filled the room as students touched and felt history in their hands. Kudos to Shelley Spector for her labor of love. She’s preserving a one-of-a-kind time capsule that will ensure PR’s history endures. See the PR museum when you can. Learning history is the best way to learn about the future. Your thoughts? Posted in: Uncategorized | Tagged: "Crystallizing Public Opinion", Baruch College, Edward Bernays, Hofstra, Ivy Lee, Museum of Public Relations, New York University, PR, propaganda, public relations, Shelley Zuckerman Spector, Sigmund Freud Where was the first public relations course taught?According to Wright (2011) , the first undergraduate course in public relations was taught at the University of Illinois in 1920.
Who taught the first PR course at a university?In time, it became THE de facto public relations textbook and was repeatedly reprinted and remained in use well into the 1960s. As a sidelight to this book's eventual recognition as a textbook, it's relevant to note that Bernays was the first person to ever teach a college course in public relations.
When did public relations first start?Public relations has historical roots pre-dating the 20th century. Most textbooks regard the establishment of the "Publicity Bureau" in Boston in 1900 as marking the founding of a public relations profession. Academics have found early forms of public influence and communications management in ancient civilizations.
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What year was the first public relations course taught at New York University?
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