describing consumer innovativeness term global innovativeness refers ________

When describing consumer innovativeness, the term global innovativeness refers to ________.

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journal article

Global Innovativeness and Consumer Susceptibility to Interpersonal Influence

Journal of Marketing Theory and Practice

Vol. 14, No. 4 (Fall, 2006)

, pp. 275-285 (11 pages)

Published By: Taylor & Francis, Ltd.

//www.jstor.org/stable/40470902

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Abstract

Susceptibility to interpersonal influence is described as having two dimensions—normative and informational. We examined the effects of innovativeness and attention to social comparison information on these dimensions. We hypothesized that innovativeness would negatively affect both types of social influence and that attention to social comparison information would positively affect them. Data from 305 student participants were used in a structural equation model containing these hypotheses, which fit the data well. One surprise emerged from the analysis: innovativeness was positively related to informational influence. The findings suggest that innovativeness is associated with susceptibility to informational influence despite a resistance to normative influence.

Journal Information

The Journal of Marketing Theory and Practice is devoted to the publication of peer-reviewed articles addressing substantive, managerial issues in marketing. In the context of developing, enhancing, and disseminating marketing knowledge, JMTP publishes both conceptual and empirical work, so long as the work provides strong implications for the managerial practice of marketing. Unlike other marketing journals that may be more focused on specific methodological approaches, deal with theoretical issues without regard to application, or represent various subfields of marketing, JMTP is positioned as a general marketing journal affording a quality outlet for more managerially-oriented research across the scope of the field.

Publisher Information

Building on two centuries' experience, Taylor & Francis has grown rapidlyover the last two decades to become a leading international academic publisher.The Group publishes over 800 journals and over 1,800 new books each year, coveringa wide variety of subject areas and incorporating the journal imprints of Routledge,Carfax, Spon Press, Psychology Press, Martin Dunitz, and Taylor & Francis.Taylor & Francis is fully committed to the publication and dissemination of scholarly information of the highest quality, and today this remains the primary goal.

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Journal of Marketing Theory and Practice © 2006 Taylor & Francis, Ltd.
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Abstract

A conceptual framework is presented that incorporates three constructs highly relevant to consumer behavior-innovativeness, novelty seeking, and consumer creativity. A fourth construct, role accumulation, is also discussed. A model of the relational linkages among these constructs is developed, together with their definitions and a methodology to develop operational measures. Research implications and applications of this conceptual framework are discussed.

Journal Information

Founded in 1974, the Journal of Consumer Research publishes scholarly research that describes and explains consumer behavior. Empirical, theoretical, and methodological articles spanning fields such as psychology, marketing, sociology, economics, and anthropology are featured in this interdisciplinary journal. The primary thrust of JCR is academic, rather than managerial, with topics ranging from micro-level processes (e.g., brand choice) to more macro-level issues (e.g., the development of materialistic values).

Publisher Information

Oxford University Press is a department of the University of Oxford. It furthers the University's objective of excellence in research, scholarship, and education by publishing worldwide. OUP is the world's largest university press with the widest global presence. It currently publishes more than 6,000 new publications a year, has offices in around fifty countries, and employs more than 5,500 people worldwide. It has become familiar to millions through a diverse publishing program that includes scholarly works in all academic disciplines, bibles, music, school and college textbooks, business books, dictionaries and reference books, and academic journals.

Rights & Usage

This item is part of a JSTOR Collection.
For terms and use, please refer to our Terms and Conditions
Journal of Consumer Research © 1980 Oxford University Press
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What is consumer innovativeness and how does it relate to personality and consumer behavior?

Consumer innovativeness is the degree to which the innovative is received independently. Innovativeness is also defined as the degree to which individuals (other adoption units) adopt new ideas faster than other members in a system.

How consumer would like to see themselves is called?

It is a configuration of beliefs related to the self. Consumer researchers define self-image in terms of the relationship between consumers and products. For example, if they own a sports car, certain consumers may see themselves as attractive and outgoing.

Which theory of personality suggests that one person differs from another because of different characteristics possessed such as dogmatism or ethnocentrism?

Personality traits reflect people's characteristic patterns of thoughts, feelings, and behaviors. Trait theory in psychology rests on the idea that people differ from one another based on the strength and intensity of basic trait dimensions.

What is trait theory in consumer Behaviour?

Trait Theory Traits are the features of an individual or tendency of an individual in a particular manner. Traits help in defining the behavior of consumers. According to the Trait theorists, an individual's personality make-up stems out of the traits that he possesses, and the identification of traits is important.

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