Which component of attitudes represents a positive or negative evaluation of the attitude object?

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Terms in this set (97)

Which of the following represent the three components of attitudes?
A) primary, secondary, and tertiary
B) knowledge, value-expressive, and utilitarian
C) cognitive, affective, and behavioral
D) cognitive, value-expressive, and behavioral
E) ego, personality, behavioral

Recommended textbook solutions

What are the 3 components of attitude?

Structure of Attitudes.
Affective component: this involves a person's feelings / emotions about the attitude object. ... .
Behavioral (or conative) component: the way the attitude we have influences on how we act or behave. ... .
Cognitive component: this involves a person's belief / knowledge about an attitude object..

What is positive component of attitude?

The affective component of attitude relates to a person's feelings or emotions in their shaping on attitudes to a person or object. If you feel more positive about someone you are more likely to address them in a positive manner.

What are the component of attitude?

Attitude is composed of three components, which include a cognitive component, effective or emotional component, and a behavioral component. Basically, the cognitive component is based on the information or knowledge, whereas the affective component is based on the feelings.

What is evaluative components of attitude?

The evaluative component represents the extent to which individuals like or dislike their self-defined identity and reflects their self-esteem. The conative component corresponds to individuals' motivations to maintain or change themselves as a result of discrepancies between their real selves and their ideal selves.