primary function helping company target promote products markets

Which of the following has the primary function of helping a company target and promote its products to the right markets?

11) Monfax Corporation insures manufacturers, distributors, and consumers against the loss ordamage of goods during transportation after a purchase or sale. In this case, Monfax is anexample of a ________.A) wholesalerB) retailerC) financial intermediaryD) physical distribution firmE) marketing service agencyAnswer:CDiff: 3

LO:3-1: Describe the environmental forces that affect the company's ability to serve itscustomers.AACSB:Analytical thinking12) Which of the following is an example of a media public?C

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Diff: 2LO:3-1: Describe the environmental forces that affect the company's ability to serve itscustomers.13) Kelstone Developers is planning to build a new shopping mall that would require the partialacquisition of a nearby public park. Walking Green, an environmental group, challenges the planciting environmental destruction. In response to the demands of Walking Green, KelstoneDevelopers promises to build a huge park-like walkway around the mall. Walking Green is anexample of a(n) ________ in this scenario.C

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Diff: 2LO:3-1: Describe the environmental forces that affect the company's ability to serve itscustomers.AACSB:Analytical thinking

Which of the following is part of microenvironment of a firm's marketing environment?

Your microenvironment includes your customers, your suppliers, your competitors and other elements of your distinct business world. Microenvironment marketing takes these elements into account in figuring out what will boost your branding and sales.

Which of the following is part of the firm's microenvironment?

Six components of micro environment are: Company, Suppliers, Marketing Intermediaries, Competitors, General Public and the Customers.

Which of the following is a company's most important actor in its microenvironment?

Customers are not only visibly the targets of the company's marketing activities, but also the most important actor in its microenvironment. Customers can affect its marketing activites.

Are distribution channel firms that help the company find customers or make sales for them?

Resellers are the distribution channel firms that help the company find customers or make sales to them.

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