Exam
Name___________________________________
MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question.
1)Which of the following is part of the microenvironment of a firm's marketing environment?
A)the suppliers who work with the company
B)the political state of the country in which the firm exists
C)the different demographic trends in the market
D)the technological resources available to the company
E)the cultural forces that exist in a society
1)
2)Demographic, economic, natural, technological, political, and cultural forces form the ________ of
an organization.
A)microenvironment
B)macroenvironment
C)supply chain
D)internal environment
E)marketing intermediary network
2)
3)The responsibility for setting a company's mission, objectives, broad strategies, and policies
primarily lies with its ________.
A)research department
B)human resource managers
C)top management
D)marketing managers
E)finance department
3)
4)Which of the following is part of the microenvironment of a company's marketing environment?
A)a changing demographic picture that requires the firm to make product adaptations
B)a new technology that would ensure significant cost-cutting if implemented in the firm
C)
uilding close relationships with its extensive network of suppliers
D)a set of environmental sustainability laws that significantly impact the company's production
processes
E)a set of laws that require the company to scale down its telemarketing calls to customers
4)
5)Which of the following would be placed in the 'Publics' category in the microenvironment?
A)newly formed companies that become competitors in the industry
B)
anks, investments analysts and stockholders influencing the company's ability to obtain
funds
C)a retailer that agrees to sell the products manufactured by a firm
D)FedEx and UPS delivering packages for Amazon
E)an advertising firm that develops a marketing campaign for a client
5)
6)________ are distribution channel firms that help a company find customers or make sales to them.
A)Suppliers
B)Producers
C)Logistics firms
D)Resellers
E)Credit companies
6)
1
Why is this page out of focus?
This is a Premium document. Become Premium to read the whole document.
Why is this page out of focus?
This is a Premium document. Become Premium to read the whole document.
Why is this page out of focus?
This is a Premium document. Become Premium to read the whole document.
Why is this page out of focus?
This is a Premium document. Become Premium to read the whole document.
Why is this page out of focus?
This is a Premium document. Become Premium to read the whole document.
Why is this page out of focus?
This is a Premium document. Become Premium to read the whole document.
Part 1
CHAPTER 4
THE MARKETING ENVIRONMENT
MULTIPLE CHOICE QUESTIONS
1. “________ fever” results from the convergence of a wide range of forces in the
marketing environment—from technological, economic, and demographic forces to
cultural, social, and political ones.
a. Marketing
b. Cultural
c. Technographic
d. Millennial
Answer: (d) Difficulty: (2) Page: 117
2. The ______________________ consists of the actors and forces outside marketing
that affect marketing management’s ability to develop and maintain successful
relationships with its target customers.
a. marketing organization
b. marketing system
c. marketing network
d. marketing environment
Answer: (d) Difficulty: (3) Page: 118
3. Which of the following terms best describes the environment that includes the forces
close to the company that affect its ability to serve its customers—the company,
suppliers, marketing channel firms, customer markets, competitors, and publics?
a. microenvironment
b. macroenvironment
c. global environment
d. networked environment
Answer: (a) Difficulty: (2) Page: 118
4. All of the following would be considered to be in a company’s microenvironment
EXCEPT:
a. marketing channel firms.
b. political forces.
c. publics.
d. customer markets.
Answer: (b) Difficulty: (2) Page: 118