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According to the text, what are the first three steps to take when using the telephone to arrange an appointment for a face-to-face meeting?
A) Plan your call, state your purpose, and present a brief sales message.
B) State your call purpose, present a brief sales message, and ask for the interview.
C) State your call purpose, ask for the interview, and do not take the first "no."
D) State your call purpose, present a brief sales
message, and do not take the first "no."
E) Plan your call, identify yourself and your company, and state the purpose of your call.
The four elements of sales call planning (in their correct order) are:
A) customer profile, sales call objective, sales presentation, and sales benefit.
B) sales call objective, customer profile, customer benefit plan, and sales presentation.
C) customer profile, sales call objective, customer benefit plan, and
sales presentation.
D) sales call objective, customer benefit plan, customer profile, and sales presentation.
E) customer preapproach, customer profile, customer sales call objective, and sales presentation.
The first three steps involved in developing the customer benefit plan (in their correct order) are:
A) developing marketing plan, developing FAB, and developing business proposition.
B) developing benefits, developing business proposition,
and developing marketing plan.
C) developing marketing plan, developing business proposition, and closing the sale.
D) developing FAB, developing marketing plan, and developing business proposition.
E) developing business proposition, developing marketing plan, and closing the sale.
A salesperson's prospects go through several mental steps in deciding whether to buy or not to buy a product. Select these steps in their correct order.
A)
Attention, interest, desire, purchase, and action
B) Attention, desire, interest, conviction, and purchase
C) Attention, interest, desire, conviction, and purchase
D) Attention, interest, desire, conviction, purchase, and action
E) Attention, conviction, desire, interest, purchase, and action
The need-satisfaction sales presentation has several phases. Which of the following presents those phases in the correct order?
A) Need-perception,
need-comprehension, and need-satisfaction
B) Need-realization, need-utilization, and need-development
C) Need-utilization, need-fulfillment, and need-satisfaction
D) Need-development, need-awareness, and need-fulfillment
E) Need-awareness, need-development, and need-satisfaction
Identify the correct sequence of steps used in a problem-solution presentation.
A) Permission to conduct analysis, analysis, problem identification, proposal,
preparation, presentation.
B) Permission to conduct analysis, analysis, proposal, negotiation, preparation, presentation.
C) Permission to conduct analysis, preparation, analysis, proposal, and presentation.
D) Preparation, permission to conduct analysis, analysis, problem identification, proposal, presentation.
E) Preparation, permission to conduct analysis, analysis, proposal, presentation.
What are the four phases of negotiation?
A)
Planning, meeting, studying, and proposing
B) Attention, interest, desire, and action
C) Interest, desire, conviction, and buying
D) Planning, proposing, reciprocating, and closing
E) Planning, studying, sampling, and closing
Which of the following correctly represent the discussion sequence in a sales presentation?
A) Product discussion, presentation of marketing plan, explanation of business proposal, purchase suggestion, trial close,
close, follow up.
B) Approach, product discussion, marketing plan presentation, meeting objections, purchase suggestion.
C) Approach, product discussion, marketing plan presentation, explain business proposal, meeting objections, purchase suggestion.
D) Product discussion, presentation of marketing plan, explanation of business proposal, close.
E) Attention, interest, desire, conviction, action.