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Which of the following statements about paid advertising and nonpersonal advertising is true?

1 Jahrs vor
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Abstract

Traditional definitions of advertising include a series of elements that distinguish the field from others. Each innovation in communication has been used for advertising, and in some way, each has changed advertising, which in turn has changed the set of elements used in its definition. However, there are or should be some essential elements that determine whether an activity is advertising. Unfortunately, a discussion identifying these elements is lacking in the marketing and advertising literature. This study is designed to begin an open discussion of what constitutes those essential elements, with the ultimate aim of constructing an improved definition of advertising. The Delphi method, originally developed for financial forecasting, is used to engage a diverse group of advertising experts in a dialogue to reconsider those elements and construct a new definition of advertising.

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Journal Information

As the premier journal devoted to the development of advertising theory and its relationship to practice, The Journal of Advertising serves as a public forum where ideas about advertising can be expressed and debated. The journal covers all research related to the various types of advertising, giving special attention to research dealing with the economic, political, social, and environmental aspects of advertising, and methodological advances in advertising research. Other topics of interest recently covered include the assessment of advertising effectiveness, advertising ethics, and global issues surrounding advertising.

Publisher Information

Building on two centuries' experience, Taylor & Francis has grown rapidlyover the last two decades to become a leading international academic publisher.The Group publishes over 800 journals and over 1,800 new books each year, coveringa wide variety of subject areas and incorporating the journal imprints of Routledge,Carfax, Spon Press, Psychology Press, Martin Dunitz, and Taylor & Francis.Taylor & Francis is fully committed to the publication and dissemination of scholarly information of the highest quality, and today this remains the primary goal.

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Journal of Advertising © 2002 Taylor & Francis, Ltd.
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Which of the following statements about paid advertising and nonpersonal advertising is true?
1
Which of the following statements about paid advertising and nonpersonal advertising is true?
Which of the following statements about paid advertising and nonpersonal advertising is true?

Which of the following statements about advertising is true?
Which of the following statements about paid advertising and nonpersonal advertising is true?
A)
Which of the following statements about paid advertising and nonpersonal advertising is true?
Advertising is nonpersonal communication
Which of the following statements about paid advertising and nonpersonal advertising is true?
B)
Which of the following statements about paid advertising and nonpersonal advertising is true?
Advertising is usually free
Which of the following statements about paid advertising and nonpersonal advertising is true?
C)
Which of the following statements about paid advertising and nonpersonal advertising is true?
Advertising has no identifiable sponsor
Which of the following statements about paid advertising and nonpersonal advertising is true?
D)
Which of the following statements about paid advertising and nonpersonal advertising is true?
Advertising is usually informative in nature
Which of the following statements about paid advertising and nonpersonal advertising is true?
E)
Which of the following statements about paid advertising and nonpersonal advertising is true?
Advertising communicates no information
Which of the following statements about paid advertising and nonpersonal advertising is true?
2
Which of the following statements about paid advertising and nonpersonal advertising is true?
Which of the following statements about paid advertising and nonpersonal advertising is true?

Which of the following is the best example of a good?
Which of the following statements about paid advertising and nonpersonal advertising is true?
A)
Which of the following statements about paid advertising and nonpersonal advertising is true?
membership in a health club
Which of the following statements about paid advertising and nonpersonal advertising is true?
B)
Which of the following statements about paid advertising and nonpersonal advertising is true?
a medical examination
Which of the following statements about paid advertising and nonpersonal advertising is true?
C)
Which of the following statements about paid advertising and nonpersonal advertising is true?
a thermometer
Which of the following statements about paid advertising and nonpersonal advertising is true?
D)
Which of the following statements about paid advertising and nonpersonal advertising is true?
a blood pressure test
Which of the following statements about paid advertising and nonpersonal advertising is true?
E)
Which of the following statements about paid advertising and nonpersonal advertising is true?
all of the above
Which of the following statements about paid advertising and nonpersonal advertising is true?
3
Which of the following statements about paid advertising and nonpersonal advertising is true?
Which of the following statements about paid advertising and nonpersonal advertising is true?

Which of the following statements about advertising media is true?
Which of the following statements about paid advertising and nonpersonal advertising is true?
A)
Which of the following statements about paid advertising and nonpersonal advertising is true?
WOM is a type of advertising media.
Which of the following statements about paid advertising and nonpersonal advertising is true?
B)
Which of the following statements about paid advertising and nonpersonal advertising is true?
Addressable media and interactive media are synonyms.
Which of the following statements about paid advertising and nonpersonal advertising is true?
C)
Which of the following statements about paid advertising and nonpersonal advertising is true?
The Internet is classified as a nontraditional advertising medium.
Which of the following statements about paid advertising and nonpersonal advertising is true?
D)
Which of the following statements about paid advertising and nonpersonal advertising is true?
An advertising medium is any paid means used to present an ad to a target market.
Which of the following statements about paid advertising and nonpersonal advertising is true?
E)
Which of the following statements about paid advertising and nonpersonal advertising is true?
WOM is a more structured type of media than most other mass media.
Which of the following statements about paid advertising and nonpersonal advertising is true?
4
Which of the following statements about paid advertising and nonpersonal advertising is true?
Which of the following statements about paid advertising and nonpersonal advertising is true?

Of all the business functions, _____ is the only one who primary role is to bring in revenue.
Which of the following statements about paid advertising and nonpersonal advertising is true?
A)
Which of the following statements about paid advertising and nonpersonal advertising is true?
operations
Which of the following statements about paid advertising and nonpersonal advertising is true?
B)
Which of the following statements about paid advertising and nonpersonal advertising is true?
promotion
Which of the following statements about paid advertising and nonpersonal advertising is true?
C)
Which of the following statements about paid advertising and nonpersonal advertising is true?
administration
Which of the following statements about paid advertising and nonpersonal advertising is true?
D)
Which of the following statements about paid advertising and nonpersonal advertising is true?
finance
Which of the following statements about paid advertising and nonpersonal advertising is true?
E)
Which of the following statements about paid advertising and nonpersonal advertising is true?
marketing
Which of the following statements about paid advertising and nonpersonal advertising is true?
5
Which of the following statements about paid advertising and nonpersonal advertising is true?
Which of the following statements about paid advertising and nonpersonal advertising is true?

An ad in Fit magazine offered a 30-day free in-home trial of a Lifecycle exercise bicycle with free shipping and return if you were not satisfied with the bicycle. The function of the ad was to:
Which of the following statements about paid advertising and nonpersonal advertising is true?
A)
Which of the following statements about paid advertising and nonpersonal advertising is true?
control competitive pricing practices
Which of the following statements about paid advertising and nonpersonal advertising is true?
B)
Which of the following statements about paid advertising and nonpersonal advertising is true?
establish exclusive distribution rights for Lifecycle
Which of the following statements about paid advertising and nonpersonal advertising is true?
C)
Which of the following statements about paid advertising and nonpersonal advertising is true?
communicate information about the exercise bicycle's features
Which of the following statements about paid advertising and nonpersonal advertising is true?
D)
Which of the following statements about paid advertising and nonpersonal advertising is true?
induce consumers to try the bicycle
Which of the following statements about paid advertising and nonpersonal advertising is true?
E)
Which of the following statements about paid advertising and nonpersonal advertising is true?
communicate information about Lifecycle's after-sale service
Which of the following statements about paid advertising and nonpersonal advertising is true?
6
Which of the following statements about paid advertising and nonpersonal advertising is true?
Which of the following statements about paid advertising and nonpersonal advertising is true?

During the _____ age of the evolution of advertising, the Chinese invented paper, Gutenberg invented the printing press, and growth of the world's population to about 600 million.
Which of the following statements about paid advertising and nonpersonal advertising is true?
A)
Which of the following statements about paid advertising and nonpersonal advertising is true?
preindustrial
Which of the following statements about paid advertising and nonpersonal advertising is true?
B)
Which of the following statements about paid advertising and nonpersonal advertising is true?
product differentiation
Which of the following statements about paid advertising and nonpersonal advertising is true?
C)
Which of the following statements about paid advertising and nonpersonal advertising is true?
industrializing
Which of the following statements about paid advertising and nonpersonal advertising is true?
D)
Which of the following statements about paid advertising and nonpersonal advertising is true?
industrial
Which of the following statements about paid advertising and nonpersonal advertising is true?
E)
Which of the following statements about paid advertising and nonpersonal advertising is true?
postindustrial
Which of the following statements about paid advertising and nonpersonal advertising is true?
7
Which of the following statements about paid advertising and nonpersonal advertising is true?
Which of the following statements about paid advertising and nonpersonal advertising is true?

During the industrializing age, advertising was primarily used to:
Which of the following statements about paid advertising and nonpersonal advertising is true?
A)
Which of the following statements about paid advertising and nonpersonal advertising is true?
create a brand personality
Which of the following statements about paid advertising and nonpersonal advertising is true?
B)
Which of the following statements about paid advertising and nonpersonal advertising is true?
disseminate information
Which of the following statements about paid advertising and nonpersonal advertising is true?
C)
Which of the following statements about paid advertising and nonpersonal advertising is true?
encourage the development of selective demand
Which of the following statements about paid advertising and nonpersonal advertising is true?
D)
Which of the following statements about paid advertising and nonpersonal advertising is true?
make people want products that don't need
Which of the following statements about paid advertising and nonpersonal advertising is true?
E)
Which of the following statements about paid advertising and nonpersonal advertising is true?
do none of the above
Which of the following statements about paid advertising and nonpersonal advertising is true?
8
Which of the following statements about paid advertising and nonpersonal advertising is true?
Which of the following statements about paid advertising and nonpersonal advertising is true?

The beginning of the Great Depression:
Which of the following statements about paid advertising and nonpersonal advertising is true?
A)
Which of the following statements about paid advertising and nonpersonal advertising is true?
empowered marketers to advertise more
Which of the following statements about paid advertising and nonpersonal advertising is true?
B)
Which of the following statements about paid advertising and nonpersonal advertising is true?
created a greater demand for commodities advertising
Which of the following statements about paid advertising and nonpersonal advertising is true?
C)
Which of the following statements about paid advertising and nonpersonal advertising is true?
saw the decline in use of product differentiation
Which of the following statements about paid advertising and nonpersonal advertising is true?
D)
Which of the following statements about paid advertising and nonpersonal advertising is true?
caused the temporary disappearance of advertising
Which of the following statements about paid advertising and nonpersonal advertising is true?
E)
Which of the following statements about paid advertising and nonpersonal advertising is true?
forced the advertising industry to turn to marketing research
Which of the following statements about paid advertising and nonpersonal advertising is true?
9
Which of the following statements about paid advertising and nonpersonal advertising is true?
Which of the following statements about paid advertising and nonpersonal advertising is true?

A 1940s ad for TWA Transcontinental Airline said that its airplanes "cleaved the calm upper levels of the skies at a swifter pace than the planes operated by other airlines." This ability to "fly closer to the sun" was its:
Which of the following statements about paid advertising and nonpersonal advertising is true?
A)
Which of the following statements about paid advertising and nonpersonal advertising is true?
perceptual value
Which of the following statements about paid advertising and nonpersonal advertising is true?
B)
Which of the following statements about paid advertising and nonpersonal advertising is true?
unique selling proposition
Which of the following statements about paid advertising and nonpersonal advertising is true?
C)
Which of the following statements about paid advertising and nonpersonal advertising is true?
economic differential
Which of the following statements about paid advertising and nonpersonal advertising is true?
D)
Which of the following statements about paid advertising and nonpersonal advertising is true?
economic advantage
Which of the following statements about paid advertising and nonpersonal advertising is true?
E)
Which of the following statements about paid advertising and nonpersonal advertising is true?
differential value
Which of the following statements about paid advertising and nonpersonal advertising is true?
10
Which of the following statements about paid advertising and nonpersonal advertising is true?
Which of the following statements about paid advertising and nonpersonal advertising is true?

_____ is being used when a publishing company prints three monthly magazines—one for horse breeders, one for cat lovers, and one for thrifty senior citizens.
Which of the following statements about paid advertising and nonpersonal advertising is true?
A)
Which of the following statements about paid advertising and nonpersonal advertising is true?
Multi-marketing
Which of the following statements about paid advertising and nonpersonal advertising is true?
B)
Which of the following statements about paid advertising and nonpersonal advertising is true?
Market segmentation
Which of the following statements about paid advertising and nonpersonal advertising is true?
C)
Which of the following statements about paid advertising and nonpersonal advertising is true?
Product differentiation
Which of the following statements about paid advertising and nonpersonal advertising is true?
D)
Which of the following statements about paid advertising and nonpersonal advertising is true?
Product segmentation
Which of the following statements about paid advertising and nonpersonal advertising is true?
E)
Which of the following statements about paid advertising and nonpersonal advertising is true?
Differentiated targeting
Which of the following statements about paid advertising and nonpersonal advertising is true?
11
Which of the following statements about paid advertising and nonpersonal advertising is true?
Which of the following statements about paid advertising and nonpersonal advertising is true?

There are lots of different types of cosmetics currently on the market. Exhibitor Labs makes line of cosmetics including eye accents and shampoos for horses. It claims to manufacturer "the world's finest equine cosmetics." What kind of strategy is Exhibitor Labs using?
Which of the following statements about paid advertising and nonpersonal advertising is true?
A)
Which of the following statements about paid advertising and nonpersonal advertising is true?
market differentiation
Which of the following statements about paid advertising and nonpersonal advertising is true?
B)
Which of the following statements about paid advertising and nonpersonal advertising is true?
market diversification
Which of the following statements about paid advertising and nonpersonal advertising is true?
C)
Which of the following statements about paid advertising and nonpersonal advertising is true?
positioning
Which of the following statements about paid advertising and nonpersonal advertising is true?
D)
Which of the following statements about paid advertising and nonpersonal advertising is true?
product allocation
Which of the following statements about paid advertising and nonpersonal advertising is true?
E)
Which of the following statements about paid advertising and nonpersonal advertising is true?
market benefitizing
Which of the following statements about paid advertising and nonpersonal advertising is true?
12
Which of the following statements about paid advertising and nonpersonal advertising is true?
Which of the following statements about paid advertising and nonpersonal advertising is true?

An ad for Anheuser-Busch that asks consumers to enjoy beer in moderation and not to drink irresponsibly is an example of:
Which of the following statements about paid advertising and nonpersonal advertising is true?
A)
Which of the following statements about paid advertising and nonpersonal advertising is true?
conservation marketing
Which of the following statements about paid advertising and nonpersonal advertising is true?
B)
Which of the following statements about paid advertising and nonpersonal advertising is true?
demarketing
Which of the following statements about paid advertising and nonpersonal advertising is true?
C)
Which of the following statements about paid advertising and nonpersonal advertising is true?
trade advertising
Which of the following statements about paid advertising and nonpersonal advertising is true?
D)
Which of the following statements about paid advertising and nonpersonal advertising is true?
green marketing
Which of the following statements about paid advertising and nonpersonal advertising is true?
E)
Which of the following statements about paid advertising and nonpersonal advertising is true?
reciprocal advertising
Which of the following statements about paid advertising and nonpersonal advertising is true?
13
Which of the following statements about paid advertising and nonpersonal advertising is true?
Which of the following statements about paid advertising and nonpersonal advertising is true?

The postindustrial age of the evolution of marketing is characterized by:
Which of the following statements about paid advertising and nonpersonal advertising is true?
A)
Which of the following statements about paid advertising and nonpersonal advertising is true?
a growing need to embrace externalities
Which of the following statements about paid advertising and nonpersonal advertising is true?
B)
Which of the following statements about paid advertising and nonpersonal advertising is true?
more sophisticated and affluent consumers than ever before
Which of the following statements about paid advertising and nonpersonal advertising is true?
C)
Which of the following statements about paid advertising and nonpersonal advertising is true?
the decline of the European agencies
Which of the following statements about paid advertising and nonpersonal advertising is true?
D)
Which of the following statements about paid advertising and nonpersonal advertising is true?
a significant growth in the use of sales promotions
Which of the following statements about paid advertising and nonpersonal advertising is true?
E)
Which of the following statements about paid advertising and nonpersonal advertising is true?
the absence of puffery
Which of the following statements about paid advertising and nonpersonal advertising is true?
14
Which of the following statements about paid advertising and nonpersonal advertising is true?
Which of the following statements about paid advertising and nonpersonal advertising is true?

In the late 1980s and early 1990s, a growing affluence and sophistication of the consuming public characterized the marketing world of this time period. This trend was led by:
Which of the following statements about paid advertising and nonpersonal advertising is true?
A)
Which of the following statements about paid advertising and nonpersonal advertising is true?
baby boomers
Which of the following statements about paid advertising and nonpersonal advertising is true?
B)
Which of the following statements about paid advertising and nonpersonal advertising is true?
Generation X
Which of the following statements about paid advertising and nonpersonal advertising is true?
C)
Which of the following statements about paid advertising and nonpersonal advertising is true?
Generation Y
Which of the following statements about paid advertising and nonpersonal advertising is true?
D)
Which of the following statements about paid advertising and nonpersonal advertising is true?
the Digital Generation
Which of the following statements about paid advertising and nonpersonal advertising is true?
E)
Which of the following statements about paid advertising and nonpersonal advertising is true?
baby busters
Which of the following statements about paid advertising and nonpersonal advertising is true?
15
Which of the following statements about paid advertising and nonpersonal advertising is true?
Which of the following statements about paid advertising and nonpersonal advertising is true?

Two related economic factors characterized the marketing world of the late 1980s and early 1990s in the United States. One of those factors was:
Which of the following statements about paid advertising and nonpersonal advertising is true?
A)
Which of the following statements about paid advertising and nonpersonal advertising is true?
an aging upper management led to a lack of innovation
Which of the following statements about paid advertising and nonpersonal advertising is true?
B)
Which of the following statements about paid advertising and nonpersonal advertising is true?
the growing burden of financial debt, which forced governments to return to high tax policies directed toward business
Which of the following statements about paid advertising and nonpersonal advertising is true?
C)
Which of the following statements about paid advertising and nonpersonal advertising is true?
the implementation of affirmative action policies
Which of the following statements about paid advertising and nonpersonal advertising is true?
D)
Which of the following statements about paid advertising and nonpersonal advertising is true?
the rise of sophisticated and affluent consumers
Which of the following statements about paid advertising and nonpersonal advertising is true?
E)
Which of the following statements about paid advertising and nonpersonal advertising is true?
the development of strong consumer trust
Which of the following statements about paid advertising and nonpersonal advertising is true?
16
Which of the following statements about paid advertising and nonpersonal advertising is true?
Which of the following statements about paid advertising and nonpersonal advertising is true?

The use of narrowcasting allows advertisers to:
Which of the following statements about paid advertising and nonpersonal advertising is true?
A)
Which of the following statements about paid advertising and nonpersonal advertising is true?
create more sales opportunities through more sales promotions
Which of the following statements about paid advertising and nonpersonal advertising is true?
B)
Which of the following statements about paid advertising and nonpersonal advertising is true?
track advertising revenue more efficiently
Which of the following statements about paid advertising and nonpersonal advertising is true?
C)
Which of the following statements about paid advertising and nonpersonal advertising is true?
reach a larger audience at a lower expense
Which of the following statements about paid advertising and nonpersonal advertising is true?
D)
Which of the following statements about paid advertising and nonpersonal advertising is true?
appeal to a limited TV audience with specialized interest
Which of the following statements about paid advertising and nonpersonal advertising is true?
E)
Which of the following statements about paid advertising and nonpersonal advertising is true?
do all of the above

Which of the following accurately defines advertising?

Which of the following accurately defines advertising? Advertising is nonpersonal promotional communication about goods, services, or ideas that is paid for by the firm identified in the communication.

Which form of advertising is the best way to maintain demand of an accepted product during its maturity stage?

Which form of advertising is the best way to maintain demand of an accepted product during its maturity stage? reminder advertising.

What are the advantages if you use social media for advertising?

It offers the opportunity to connect with your target audience and develop meaningful connections. Social media advertising can be a great demonstration of social proofing, which in turn, can improve brand loyalty and turn one-time visitors into lifelong customers.

Which of the following is true of integrated marketing communication quizlet?

Which of the following is true of integrated marketing communication? It calls for a "big picture" approach to promotional activities. (It requires that firms develop a total marketing communications strategy that recognizes how all of a firm's marketing activities, not just promotion, communicate with its customers.)

statements paid advertising nonpersonal advertising true

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