Product knowledge is an essential sales skill. Understanding your products' features allows you to present their benefits accurately and persuasively. Customers respond to enthusiastic sales staff who are passionate about their products and eager to share the benefits with them. Show Get to know your products or servicesCustomers are more likely to trust sales people who show confidence in themselves and what they are selling. You can build this confidence by increasing your knowledge of your products or services. Use conventional and creative sources of information to learn about your products or services, including:
Be honest about shortcomingsIf your product or service has some shortcomings in certain situations, be honest about them with your customers. Let them know early on if you don’t think your product or service is right for them and they will be more inclined to trust you when they need something in the future. Turn product features into benefitsAs you engage customers, you can use your knowledge to lead your customer through the sales process, and make their experience an enjoyable one that they'll want to revisit. Successful salespeople know all of their products' features and skilfully turn these features into benefits for their customers. To practice this skill, list your product's features, potential benefits, and all information up front for your customers. Consider how you can communicate the potential benefits, for example:
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Knowledge Booster Learn more about Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below. Recommended textbooks for you  Principles Of Marketing ISBN:9780134492513 Author:Kotler, Philip, Armstrong, Gary (gary M.) Publisher:Pearson Higher Education, Marketing ISBN:9781259924040 Author:Roger A. Kerin, Steven W. Hartley Publisher:McGraw-Hill Education Foundations of Business (MindTap Course List) ISBN:9781337386920 Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor Publisher:Cengage Learning Marketing: An Introduction (13th Edition) ISBN:9780134149530 Author:Gary Armstrong, Philip Kotler Publisher:PEARSON MKTG 12:STUDENT ED.-TEXT ISBN:9781337407595 Author:Lamb Publisher:Cengage Contemporary Marketing ISBN:9780357033777 Author:Louis E. Boone, David L. Kurtz Publisher:Cengage Learning Principles Of Marketing ISBN:9780134492513 Author:Kotler, Philip, Armstrong, Gary (gary M.) Publisher:Pearson Higher Education, Marketing ISBN:9781259924040 Author:Roger A. Kerin, Steven W. Hartley Publisher:McGraw-Hill Education Foundations of Business (MindTap Course List) ISBN:9781337386920 Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor Publisher:Cengage Learning Marketing: An Introduction (13th Edition) ISBN:9780134149530 Author:Gary Armstrong, Philip Kotler Publisher:PEARSON MKTG 12:STUDENT ED.-TEXT ISBN:9781337407595 Author:Lamb Publisher:Cengage Contemporary Marketing ISBN:9780357033777 Author:Louis E. Boone, David L. Kurtz Publisher:Cengage Learning |
Which of the following statements is most likely true about products and product knowledge
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