Which of the following will cause a shift in the demand curve for hoverboards?

We’ve all seen store sections labeled “clearance,” “close out,” or “discount.” Why do stores end up selling these items for so much less than their original prices?

One reason is that the market demand for those items has shifted. The store thought the items would sell at their original prices, but something happened that made consumers feel different about those items. Maybe the season changed and people no longer wanted a certain type of clothing.

The same thing can happen with supply. Maybe you used to pay $9.99 for a certain product, but once the COVID-19 crisis hit, its price spiked to $30. How can the price triple in just a few weeks?

In both of these cases, something shifted in the entire market. Whether the shift was in demand or supply, it happened across the board. We’ll explore both demand shifters and supply shifters to understand how events like COVID-19 can impact our markets. But first, let’s brush up on demand and supply before the shifters hit.

Demand and Supply

The law of demand states that there is an inverse (opposite) relationship between the price of an item and the quantity of it that consumers are willing and able to buy. Simply put: The price goes up when a lot of people value the item, and the price goes down when fewer people value it. Whether the item is a pizza or a cell phone, you’ve seen the law of demand in action.

The law of supply notes a positive relationship between the price of an item and the quantity of it that producers are willing to supply when other factors are held constant. Higher prices give producers a greater incentive to produce goods and services, while lower prices can cut into profits.

There’s a direct relationship between supply and demand. So what happens when one or the other shifts substantially? To find out, let’s start with the demand side.

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The number of American households that were unbanked last year dropped to its lowest level since 2009, a dip due in part to people opening accounts to receive financial assistance during the pandemic, a new report says.  

Roughly 4.5% of U.S. households – or 5.9 million – didn't have a checking or savings account with a bank or credit union in 2021, a record low, according to the Federal Deposit Insurance Corporation's most recent survey of unbanked and underbanked households. 

Roughly 45% of households that received a stimulus payment, jobless benefits or other government assistance after the start of the pandemic in March, 2020 said those funds helped compel them to open an account, according to the biennial report which has been conducted since 2009.

"Safe and affordable bank accounts provide a way to bring more Americans into the banking system and will continue to play an important role in advancing economic inclusion for all Americans,'' FDIC acting chairman Martin J. Gruenberg said in a statement.  

A lack of banking options delayed some households from getting federal payments aimed at helping the country weather the economic fallout from the COVID-19 health crisis.

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The FDIC initiated an educational campaign to get more Americans to open an account to enable the direct deposit of those funds. And banks such as Capital One and Ally Financial ended  overdraft and other fees that have been a key barrier to some Americans accessing the banking system. 

What does it mean to be unbanked?

A household is deemed unbanked when no one in the home has an account with a bank or credit union. That share of households has dropped by nearly half since 2009. And since 2011, when 8% of U.S. households were unbanked, the highest since the start of the survey, and the record low reached in 2021, roughly half of the drop was due to a shift in the financial circumstances of American households the FDIC says.

Who are the underbanked?

A bank manager helps a woman open up a new account.

Those who have a checking or savings account, but also use financial alternatives like check cashing services are considered underbanked. The underbanked represented 14% of U.S. households, or 18.7 million, last year.   

Why are people unbanked or underbanked?

Many of those who are unbanked say they can't afford to have an account because of the fees for insufficient funds and overdrafts that are tacked on when account balances fall short. Roughly 29% said fees or not having the required minimum balance were the primary reasons they didn't have a checking or savings account, as compared to 38% who cited those obstacles in 2019.

Are some groups more likely to be unbanked? 

The numbers of the unbanked were greater among households that included those who were working age and disabled, lower income, included a single mother, or were Black or Hispanic. Among white households for instance, 2% didn't have a bank account last year as compared to 11% and 9% of their Black and Hispanic counterparts.

Meanwhile, nearly 15% of households with a working age member who had a disability were unbanked compared to almost 4% of other households. And  nearly 16% of households with a single mother were unbanked as compared to about 2% of married couples who lacked an account. 

 "These gaps attest there's still a lot of opportunity to expand participation across the population in the banking system,'' Keith Ernst, Associate Director of Consumer Research and Examination Analytics at the FDIC, said during a media call about the report.            

Will the number of unbanked rise if the U.S. has a recession? 

Perhaps.

"During the last recession unbanked rates did indeed go up,'' Karyen Chu, chief of the Banking Research Section at the Center for Financial Research, said during the call. 

Additionally, last year, homes where the head of household was out of work were nearly five times more likely to not have a bank account as compared to those where the household head was employed.

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"To the extent that income goes down ... that has generally been associated with increases in unbanked rates,’’ Chu said. 

What might cause a demand curve to shift to the right quizlet?

Any change that increases the demand shifts the demand curve to the right and is called an increase in demand. Any change that reduces the quantity demanded at every price shifts the demand curve to the left and is called a decrease in demand.

What is represented by a shift in the demand curve quizlet?

a shift of the demand curve is a change in the quantity demanded at any given price, represented by the shift of the original demand curve to a new position. A movement along the demand curve is a change in the quantity demanded of a good arising from a change in the good's price.

Which of the following would be most likely to cause the demand for Dr Pepper to shift from D0 to D1?

Refer to the figure. Which of the following would be most likely to cause the demand for Dr. Pepper to shift from D0 to D1? an increase in the price of a complementary good.