Why is behavior change so hard?C Show
hanging a behavior, such as following through on a New Year’s resolution, is not a simple, linear process. Behavior change is complicated and complex because it requires a person to disrupt a current habit while simultaneously fostering a new, possibly unfamiliar, set of actions. This process takes time—usually longer than we prefer. Something as simple as drinking an extra cup of water a day can take an average of two months to become a consistent, habitual behavior. In my clinical work and my own behavior change efforts, I have noticed that one of the primary influences for successful behavior change is the way setbacks and lapses are managed. We have all likely experienced the discomfort of committing to something and then not following through. It is common during these moments to be self-critical and perceive that we are not competent enough or we do not have enough willpower to achieve our goal. If we are working with someone else on a behavior change and they lapse, we might label them as lazy or stubborn. Learning how to treat these setbacks as expected moments that require reflection, compassion and problem-solving will likely increase the chances of changing a new, helpful behavior into a habit. Why is learning how so important?If we understand how setbacks are part of the behavior change process, we are more likely to achieve important goals—and facilitate meaningful change in others, too. As healthcare professionals, we can educate patients on the behavior change process, identify what stage of change they are in, and better tailor interventions and resources to promote patient empowerment and action. This is a simple framework to help you, patients and loved ones follow through with a behavior change. If interested, this is also a gateway into learning more strategies to promote change in others, such as via motivational interviewing. The Power to Improve LivesThe Behavior Change for Good Initiative unites a world-class, interdisciplinary team of academic experts with leading organizational partners to help advance the science and practice of behavior change. We identify what works at scale by conducting mega-studies (massive random-assignment A/B tests), in which we simultaneously test our Scientific Team’s best ideas for changing a target behavior. Our approach gives us the power to understand which strategies work best overall, what works best for whom, and how to most effectively use behavioral science to transform people’s lives for the better.Behavioral Authors SeriesAll conversations from our Fall 2022 Behavioral Science Authors series are available on our YouTube channel!
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A New Method for Conducting Social Science Research at Scale: The MegastudyMegastudies improve the impact of applied behavioural science
A paper introducing BCFG’s pioneering approach to conducting behavioral science research at scale using “megastudies” was recently published in Nature. A megastudy is a massive field experiment in which many interventions are evaluated simultaneously on the same objective outcome in the same population. The megastudy approach allows dozens of ideas proposed by a diverse array of scientists to be tested at once, making direct, “apples-to-apples” comparisons among different strategies for spurring behavior change possible. This approach can accelerate the speed at which knowledge is generated and more effectively and efficiently inform policy decisions than standard social science research methods. We partnered with 24 Hour Fitness (a large U.S. gym chain) on the megastudy featured in this paper. Our study involved a 4-week digital program aimed at encouraging exercise among 61,293 gym members. Independent teams of 30 scientists from 15 U.S. universities designed 54 different versions of the program, which comprised the different interventions we tested to boost gymgoing. Forty-five percent of the different, 4-week digital programs tested significantly increased weekly gym visits during the 4-week intervention period. The top-performing intervention increased weekly gym visits by 27% by encouraging gym goers not to miss more than two planned gym visits in a row (if they missed one, they could then earn a nine cent bonus for returning to the gym and avoiding a second missed visit). Importantly, impartial judges—public health experts, behavioral science practitioners, and lay people—were unable to predict which program designs would be most effective at spurring physical activity. These findings reinforce the importance of simultaneously testing many ideas to identify which strategies work best for changing behavior. Do Geo-Targeted Vaccine Lotteries Increase COVID-19 Vaccination?A citywide experiment testing the impact of geographically targeted, high-pay-off vaccine lotteries The answer is No! Our new paper in Nature Human Behaviour features the results of the Philly Vax Sweepstakes, a science-based lottery to encourage COVID-19 vaccination that we designed and executed last summer in partnership with CHIBE, the City of Philadelphia and the Black Doctors COVID-19 Consortium. The Philly Vax Sweepstakes was designed to test the effects of three, high-payoff, geographically-targeted vaccine lotteries. Specifically, in each of the three drawings, residents of a randomly selected zip code received half of the lottery prizes available in the entire city of Philadelphia, which increased their chances of winning the Sweepstakes by 50-100x compared to other residents. We found that massively increasing these residents’ chances of winning a lottery prize of up to $50,000 for being vaccinated did not have any estimated benefit, and we can confidently rule out that it produced even one extra vaccination per $4,690 spent. Sometimes we learn a lot from null results, and this is one such case! The jury is still out, however, on whether regret-style vaccine lotteries in cities can add value. Results from our attempt to assess the overall impact of our lottery on Philadelphians were inconclusive and suggest more testing would be valuable. Featured ResearchBCFG in the NewsWork with BCFGBCFG Research Project ManagerWe’re recruiting a Research Project Manager to start as soon as possible. The Research Project Manager will oversee the day-to-day operations of significant multi-site research projects and supervise full-time research staff and part-time research assistants. They will manage the development and execution of study designs, data collection and analysis, and relationships with organizational partners and third-party vendors. BCFG Research CoordinatorWe’re recruiting a full-time Research Coordinator to start in June 2023. The position is ideal for individuals seeking to gain more research experience before applying to graduate programs in behavioral science or related fields. The Research Coordinator will work on the analysis of field data from a wide variety of settings and assist with the implementation and management of field experiments on behavior change. What actions should you take as you put your plan for behavior change into action quizlet?What actions should you take as you put your plan for behavior change into action? -Reward yourself often. -Get as much support as possible from supportive people. -Remember that you are in control of the behavior change.
Which of the following are examples of qualities and behaviors that are associated with emotional wellness?Emotional wellness encompasses optimism, self-esteem, and self-acceptance. It includes the capacity to manage feelings and related behaviors including the realistic assessment of limitations, development of autonomy, and ability to cope effectively with stress.
Which of the following would be good advice to give to a friend who is experiencing a relapse while trying to change his behavior?Which of the following would be good advice to give to a friend who is experiencing a relapse while trying to change his behavior? Give yourself credit.
Which of the following is an example of how social support can positively affect behavior change?helping people stay motivated and committed to goals. Which of the following is an example of how social support can positively affect behavior change? A friend commits to exercising with you five days a week.
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Which of the following would be good strategies for successful behavior change for good health?
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