Which one of the following is an indicator of market receptivity?
A. Estimate of commercial infrastructure
B. Estimate of growth in gross domestic product (GDP) and energy consumption
C. Estimate of the wealth or buying power of a market from the expenditures of both individuals and businesses
D. Estimate of the amount of per capita imports entering the market from the home country
E. Estimate of the total risk of doing business, including political, economic,
and financial risks
What is the first step in the screening process for potential markets and sites?
When screening potential markets and sites, there are four steps..
identify basic appeal..
assess the national business environment..
measure market or site potential..
select the market for site. We now select 4)select the market for site..
Which of the following is a source of secondary data for conducting international market research?
Interviews and focus groups are two main sources of secondary data that help managers make informed decisions.
Which one of the following is a disadvantage of hiring an export management company EMC?
Which one of the following is a disadvantage of hiring an export management company (EMC)? Hinders the development of the exporters own international expertise. To better ensure that companies will not make embarrassing blunders, an inexperienced exporter might also want to engage the services of a freight forwarder.
Is the process of obtaining information that already exists within the company or that can be obtained from outside sources?
Explanation: The information that already exists within the company is referred to as secondary market research. Analysts collect it through outside sources such as customers, competitors, and industry experts.