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Terms in this set (87)
Relational
A ______ database management system allows users to create, read, update, and delete data in a relational database
Data element
Data field
Select the two terms representing the smallest or basic unit of
information
Data element
Data dictionary
Data field
Data-driven website
Data models
___________ are logical data structures that detail the relationships among data elements using graphics or pictures
Variety
Different forms of structured and unstructured data
Veracity
The uncertainty of data, including biases, noise, and abnormalities
Volume
The scale of data
Velocity
The analysis of streaming data as it travels around the Internet
Constraints
Integrity _______ are rules that help ensure the quality of information
Relational integrity constraints
_____________ are rules that enforce basic and fundamental information-based constraints
Speech analytics
Process of analyzing recorded calls to gather information; brings structure to customer interactions and exposes information buried in customer contact center interactions with an enterprise
Distributed
_______ computing processes and manages algorithms across many machines in a computing environment
Information cleansing
Information scrubbing
Select two terms that describe the process for weeding out, fixing, or discarding inconsistent, incorrect, or incomplete
information
Information cleansing
Information integrity
Information cube
Information key
Information scrubbing
Unstructured
_______ data is not defined, does not follow a specified format, and is typically free form text such as emails
Attributes
Columns
Fields
Select the three terms that represent the data
elements associated with an entity
Attributes
Entities
Columns
Fields
Tables
Records
Structured data
___________ has a defined length, type, and format and includes numbers, dates, or strings such as Customer Address
Accurate
Is there an incorrect value in the information?
Complete
Is a value missing from the information?
Consistent
Is aggregate or summary information in agreement with detailed information?
Timely
Is the information current with respect to business needs?
Unique
Is each transaction and event represented only once in the information?
Real-time information
Immediate,up-to-date information
Editor
A content ______ is the person responsible for updating and maintaining website content
Association detection
________________ reveals the relationship between variables along with the nature and frequency of the relationships
Transactional information
Encompasses all of the information contained within a single business process or unit of work, and its primary purpose is to support daily operational tasks.
Airline ticket, packing slip, sales receipt
pick 3 that belong in transaction information:
airline ticket, sales projections, future growth and trends, packing slip, product statistics, sales receipt
sales projections, future growth and trends, product statistics
pick 3 that belong in analytical information:
airline ticket, sales projections, future growth and trends, packing slip, product statistics,
sales receipt
Analytical information
Encompasses all organizational information, and its primary purpose is to support the performing of managerial analysis tasks
Big
_____ data is a collection of large, complex data sets, including structured and unstructured data, which cannot be analyzed using traditional database methods and tools
Structured
A ______ query language asks users to write lines of code to answer questions against a database
Database management system
_________________ creates, reads, updates, and deletes data in a database while controlling access and security
Quality
Many firms complete data ______ audits to determine the accuracy and completeness of its data
Information quality
Information governance
Information timeliness
Information type
Four primary traits of the value of information
Information quality
Information governance
Information level
Information timeliness
Information type
Information granularity
Incorrect data
Non-formatted data
Duplicate data
Which of the following are problems associated with dirty data
Incorrect data
Non-formatted data
Duplicate data
Accurate data
Integrated data
Query-by-example
______ helps users graphically design the answer to a question against a database
Metadata
_______ provides details about data
Cube
Informaton ______ is the common term for the representation of multidimensional information
Data scientist
________ extracts knowledge from data by performing statistical analysis, data mining, and advanced analytics on big data to identify trends, market changes, and other relevant information
Classification
Assigns records to one of a predefined set of classes
Estimation
Determines values for an unknown continuous variable behavior or estimated future value
Affinity grouping
Determines which things go together
Clustering
Segments a heterogeneous population of records into a number of more homogeneous subgroups
Relational database model
A ______ stores information in the form of logically related two-dimensional tables
Governance
Data ________ refers to the overall management of the availability, usability, integrity, and security of company data
Information integrity issues
___________ occurs when a system produces incorrect, inconsistent, or duplicate data
Basket
Market ______ analysis analyzes such items as websites and checkout scanner information to detect customers' buying behavior and predict future behavior by identifying affinities among customers choices of products and services
visualization
Data ________ tools move beyond Excel graphs and charts into sophisticated analysis techniques such as pie charts, controls, instruments, maps, time-series graphs and more. It describes technologies that allow users to "see" or visualize data to transform information into a business perspective
Business rule
_________ defines how a company performs certain aspects of its business and typically results in either a yes/no or true/false answer
Analysis paralysis
_________ occurs when the user goes into an emotional state of over-analysis(over-thinking) a situation so that a decision or action is never taken, in effect paralyzing the outcome
Machine-generated data
_____________ is created without human intervention
Inconsistent data definitions
Every department had its own method for recording data so when trying to share information, data did not match and users did not get the data they really needed
Lack of Data standards
Managers need to perform cross-functional analysis using data from all departments, which differed in granularities, formats, and levels
Poor data quality
The data, if available, were often incorrect or incomplete
Inadequate data usefulness
Users could not get the data they needed
Ineffective direct data access
Most data stored in operational databases did not allow users direct access
Dashboards
Business intelligence ________ track corporate metrics such as critical success factors and key performance indicators and include advanced capabilities such as interactive controls allowing users to manipulate data for analysis
Dictionary
Data _______ compiles all of the metadata about the data elements in the data model
Physical view of information
______________ deals with the physical storage of information on a storage device
Time
______ - series information is timestamped information collected at a particular frequency
Mining
Data _____ is the process of analyzing data to extract information not offered by the raw data alone
Mart
Data _____ contains a subset of data warehouse information
Text analytics
_______ analyzes unstructured data to find trends and patterns in words and sentences
Extraction, transformation, and loading
________ is a process that extracts information from internal and external databases, transform it using a common set of enterprise definitions, and loads it into a data warehouse
Information granularity
________ refers to the extent of detail withing the information
Artist
Data ______ is a business analytics specialist who uses visual tools to help people understand complex data
Data
A _____ - driven website is an interactive website kept constantly updated and relevant to the needs of its customers using a database
Information redundancy
________ is the duplication of data, or the storage of the same data in multiple places
Business-critical integrity constraints
________ enforces business rules vital to an organization's success and often require more insight and knowledge than relational integrity constraints
Logical
The ______ view of information focuses on how individual users logically access information to meet their own particular business needs
Database
A ______ maintains information about various types of objects, events, people
Human
_____-generated data is data that humans, in interaction with computers, generate
Information integrity
_______ meaures the quality of information
Infographics
_____ presents the results of data analysis, displaying the patterns, relationships, and trends in a graphical format
Foreign
A _____ key is a primary key of one table that appears as an attribute in another table and acts to provide a logical relationship between the two tables
Cluster
________ analysis is a technique used to divide information sets into mutually exclusive groups such that the members of each group are as close together as possible to one another and the different groups are as far apart as possible
Data-mining tools
______ uses a variety of techniques to find patterns and relationships in large volumes of information that predict future behavior and guide decision making
Creator
Content _____ is the person responsible for creating the original website content
Record
A _____ is a collection of related data elements
Web analytics
__________ analyzes unstructured data associated with website to identify consumer behavior and website navigation
Entity
_______ stores information about a person, place, thing, or event
Static information
_________ includes fixed data incapable of change in the event of a user action
Advanced
______ analytics focuses on forecasting future trends and producing insights using sophisticated quantitative methods, including statistics, descriptive and predictive data mining, simulation, and optimization
Systems
Real-time _____ provide real-time information in response to requests
Warehouse
A data _____ is a logical collection of information, gathered from many different operational databases, that supports business analysis activities and decision-making tasks
Inconsistency
Information _______ occurs when the same data element has different values
Master
_______ data management is the practice of gathering data and ensuring that it is uniform, accurate, consistent, and complete
Social media analytics
___________ analyzes text flowing across the internet, including unstructured text from blogs and messages
real-time systems
provide real-time information in response to each request
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