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Marketing Management MCQ By Mahesh Rajole 1)Which of the following statements is correct? A.Marketing is the term used to refer only to the sales function within a firm B.Marketing managers usually don't get involved in production or distribution decisions C.Marketing is an activity that considers only the needs of the organization, not the needs of society as a whole D.Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large 2)Which of the following is NOT an element of the marketing mix? A.Distribution B.Product C.Target market D.Pricing 3. Marketing decision makers in a firm must constantly monitor competitors' activities-their products, prices, distribution, and promotional efforts-because A.The competitors may be violating the law and can be reported to the authorities B.The actions of competitors may threaten the monopoly position of the firm in its industry C.The actions of competitors may create an oligopoly within an industry D.New product offerings by a competitor with the resulting competitive variations may require adjustments to one or more components of the firm's marketing mix 4. Political campaigns are generally examples of--- A.Cause marketing B.Organization marketing C.Event marketing D.Person marketing 5. ______________ is the collection and interpretation of information about forces, events, and relationships that may affect the organization. A.Environmental scanning B.Stakeholder analysis C.Market sampling D. Opportunity analysis 6. Which of the following is typically NOT a result of recognizing the importance of ethnic groups by marketers? A.Use of an undifferentiated one-size-fits-all marketing strategy B.Different pricing strategies for different groups Question:Company A fixes its marketing communication budget by observing the budget set by Company B. This is an example of establishing budget by:1.Affordable method 2.Percentage of sales method 3.Competitive parity method 4.Objective and task method Posted Date:-2021-12-01 02:41:43 Which is a critical success factors of products at project level which is indicated by a differentiated product with unique customer benefits?The top success factor is the delivery of a differentiated product with unique customer benefits and superior value.
When a buyer decides to buy after careful consideration?Rational Product Buying Motives: When a buyer decides to buy a certain thing after careful consideration (i.e. after thinking over the matter consciously and logically), s/he is said to have been influenced by rational product buying motives. Rational product buying motives include the following: 1.
Is aimed at encouraging renewed use of a product in which market interest has declined?Renewed use of products. 52. ______________ is aimed at encouraging renewed use of a product in which market interest has declined. De-marketing.
When the consumers are classified on the basis of religion customs culture are termed as?81. When the consumers are classified on the basis of religion, customs, culture are termed as______. A. demographic segmentation.
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A Company fixes its marketing communication budget by observing the budget set by its competitors
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