What describes niche-market ebusiness strategies that capture the tail of a typical sales curve?

MINS 301 CH. 3 Vocab & Study Material

Implies that organizations that cannot adapt to the new demands placed on them for surviving in the information age are doomed to extinction.

Produces an improved product customers are eager to buy, such as a faster car or larger hard drive.

A massive network that connects computers all over the world and allows them to communicate with one another.

A term to refer to the World Wide Web during its first few years of operation between 1991 and 2003.

Includes commerce along with all activities.

Occurs when a new, radical form of business enters the market that reshapes the way companies and organizations behave.

Refers to the depth and breadth of details contained in a piece of textual, graphic, audio, or video information.

The ability of an organization to tailor its products or services to the customers' specifications.

Occurs when a company knows enough about a customer's likes and dislikes that it can fashion offers more likely to appeal to that person, say by tailoring its website to individuals or groups based on profile information, demographics, or prior transactio

Referring to the tail of a typical sales curve, Chris Anderson, editor-in-chief of Wired magazine, describes niche-market business strategies as capturing this.

Agents, software, or businesses that provide a trading infrastructure to bring buyers and sellers together.

Refers to the creation of new kinds on intermediaries that simply could not have existed before the advent of business, including comparison-shopping sites such as Kelkoo and bank aggregation services such as Citibank.

Measures advertising effectiveness by counting visitor interaction with the target ad, including time spent viewing the ad, number of pages viewed, and number of repeat visits to the advertisement.

Through this, they can observe the exact pattern of a consumer's navigation through a site.

A plan that details how a company creates, delivers, and generates revenue.

The original term for a company operating on the internet.

Business-to-Business (B2B)

Applies to businesses buying and selling to each other over the internet.

Business-to-Consumer (B2C)

Applies to any business that sells its products or services directly to consumers online.

Consumers-to-Business (C2B)

Applies to any customer who sells a product or service to a business on the internet.

Consumer-to-Consumer (C2C)

Applies to customers offering goods and services to each other on the internet.

A website software that finds other pages based on keyword matching similar to Google.

Evaluates variables that search engines use to determine where the URL appears on the list of search results.

Search Engine Optimization (SEO)

Combines art with science to determine how to make URLs more attractive to search engines resulting in higher search engine ranking.

Generates revenue each time a user clicks a link to a retailer's website.

Generates revenue each time a user clicks a link that takes the user directly to an online agent waiting for a call.

Generates revenue each time a website visitor is converted to a customer.

Keywords that advertisers choose to pay for and appear as sponsored links on the Google results page.

Internet Service Provider (ISP)

A company that provides access to the Internet for a monthly fee.

Occurs when a system updates information at the same rate in receives it.

A service that enables instant or real-time communication between people.

Web Conferencing (Webinar)

Blends web conferencing with document sharing and allows the user to deliver a presentation over the web to a group of geographically dispersed participants.

Content Management Systems (CMS)

Helps companies manage the creation, storage, editing, and publication of their website content.

The scientific classification of organisms into groups based on similarities of structure or origin.

The next generation of internet use - a more mature, distinctive communication platform characterized by new qualities such as collaboration, sharing, and free.

Created and updated by many users for many users.

An online marketing concept in which the advertiser attempts to gain attention by providing content in the context of the user's experience in terms of its content, format, style, or placement.

Collaborating and tapping into the core knowledge of all employees, partners, and customers.

Knowledge Management System (KMS)

Supports the capture, organization, and dissemination of knowledge (i.e. know-how) throughout an organization.

Refers to websites that rely on user participation and user-contributed content, such as Facebook, Youtube, and Digg.

Represent the interconnection of relationships in a social network

Specific keywords or phrases incorporated into website content for means of classification or taxonomy.

An online journal that allows users to post their own comments, graphics, and video.

The practice of sending brief posts (140 to 200 characters) to a personal blog, either publicity or to a private group of subscribers who can read the posts as IMs or as a text message.

Describes how products in a network increase in value to users as the number of users increase.

A component of Web 3.0 that describes things in a way that computers can understand.

Mobile Business (mbusiness, or mcommerce)

The ability to purchase goods and services through a wireless internet-enabled device.

Why does ebusiness take advantage of long tail?

Which of the following produces an improved product customers are eager to buy such as faster car or larger hard drive?

Which term applies to businesses buying from and selling to each other over the internet?

What is content that is designed to be easy for readers to consume and to share?