What is the difference between personalization and customization, as applied to e-commerce technologies? Personalization refers to adjusting marketing messages for a consumer; customization refers to adjusting a product or service based on a user's preferences. Customization refers to adjusting marketing messages for a consumer; personalization refers to adjusting a product or service based on a user's preferences. There is no difference, both terms refer to changing a product or communication for the consumer. Customization is any type of adjustment made to a product by the user; personalization refers to a business changing a product or service for the user. Personalization is any type of adjustment made to a product by the user; customization refers to a business changing a product or service for the user. |