89. Which of the following do event organizers often include in an event to add interest andexcitement to the event: (NCCTE.9_12.ME.6670.4.04)A.Dress rehearsalB.Long intermission Show
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C.Celebrity appearanceD.Sponsor recognition90. When attending a sporting event, most fans expect that the facility will provide themwith a(n) (NCCTE.9_12.ME.6670.4.05) Get answer to your question and much more 91. What is the advantage to a business of placing signage on the outfield stadium wallduring a televised professional baseball game? (NCCTE.9_12.ME.6670.4.06) Get answer to your question and much more 92. Which pricing strategy sets prices lower than those of the competition?(NCCTE.9_12.ME.6670.4.07) Get answer to your question and much more 93. When prices go up or down, the change can affect how much of the sport/event product customers purchase. This is a general of (NCCTE.9_12.ME.6670.4.07)A.elasticityB.market segmentation.C.smoothing.D."total cost." 94. Why might a sport/event organization price entry fees for a marathon below the normalrate? (NCCTE.9_12.ME.6670.4.07) Get answer to your question and much more 95. Which of the following is a consideration when implementing a ticket sales campaign:(NCCTE.9_12.ME.6670.4.08) Get answer to your question and much more 96. When you ask, "How will my customers receive this sales promotion?" which step in theprocess of generating "out-of-the-box" sales promotion ideas are you completing?(NCCTE.9_12.ME.6670.4.08) Get answer to your question and much more C.Determine incentive.D.Determine delivery.97. When you ask, "What does this sales promotion offer to customers?" which step in theprocess of generating "out-of-the-box" sales promotion ideas are you completing?(NCCTE.9_12.ME.6670.4.08)A.Determine how to get the news out.B.Determine creativity.C.Determine delivery.D.Determine incentive. 98. A sports marketer has developed a sales packet that contains a team brochure, schedule,and a season ticket application. Why should all of the materials have the same basicappearance? (NCCTE.9_12.ME.6670.4.09) Get answer to your question and much more 99. Which of the following selling options is one that sport/event marketers are most likelyto use to reach individual season ticket holders: (NCCTE.9_12.ME.6670.4.09) Get answer to your question and much more 100. A lottery system is an equitable way of selling tickets to school alumni when thedemand for college football tickets (NCCTE.9_12.ME.6670.4.1) Get answer to your question and much more End of preview. Want to read all 30 pages? Upload your study docs or become a Course Hero member to access this document unit 4To attract visitors at different times of the year when the demand is typically low, an amusement park charges less money for admission. What pricing strategy does this situation exemplify? What do businesses often include with a news release to attract the attention of an editor? Which is an example of a business using a celebrity's appearance to attract customers to an event? A rock star signs copies of his or her latest CD at the grand opening of a store. The additional cost of paying for parking and buying refreshments and programs make of which overall part of attending a concert? Brian needs to generate some out-of-the-box sales promotion ideas for an upcoming tennis tournament. He is unsure of how to start, but he does know that the tournament's marketers want to reach the 18-to-35-year-old crowd. How is Brian prepared for inspir He knows his target market. What information should a business obtain to get its news releases used? A soft drink manufacturer is a sponsor for a professional baseball team. Which signage placement options would provide the most exposure to the products of the manufacturer? Interior wall of the outfield When writing news releases, businesses should avoid including which information? To develop positive relationships with the media, an advertising agency's public-relations director must have which characteristics? Sales promotion is a major part of sports or event marketing due to which situation? The industry is so highly competitive. Developing positive relationships with people who work for local television stations and newspaper publishers is a way for an advertising agency to generate what for its clients? How can sports or event marketers establish positive relationships with their customers or clients? Communicate specific benefits What do businesses need to remember after they send a news release to the media? The editor decides whether to publish or broadcast the release. When selling advertising space in sports or event programs, it is important for marketers to give their customers which component? Advertisement specifications When a sports organization employee creates a promotional script for a sports announcer to read during a pregame award ceremony, the employee should do which action? Identify name pronunciations that might be difficult to read Author Randall McPeak's new thriller, Race to the End of Time, was recently released. McPeak's publisher arranged for him to do book signings and readings at several bookstores across the country. The bookstores are most likely to experience which advanta Their sales will likely increase. When prices go up or down, the change can affect how much of the sports or event product customers purchase. This is an example of which activity? Which is the advantage to a business of placing signage on the outfield stadium wall during a televised professional baseball game? Increases brand awareness Ticket prices for the World Series increase dramatically, but all the games still sell out. The price change had little to no impact on sales. This is an example of which demand? What is a benefit of establishing good relationships with sports or event customers and fans? Rachel is selling program advertisements for a marching band competition that her high school is hosting. Which sales prospect is most likely to purchase ad space in the program? What is the purpose of scripts for salespeople while they are presenting? Jog their memory during a presentation A stadium designed with more female bathrooms than male ones is responding to which customer expectation? Yield management is a way that sports or event marketers address product pricing issues when they want to maximize revenue but may experience which situation? Why is it important for a professional sports organization to develop relationships with the media? To maximize favorable news and event coverage Ms. Johnson omitted proofreading a news release before it was mailed to the media. Consequently, several errors were found later. In order to minimize the damage that may result, which action should Ms. Johnson do? Call the media to give the correct information The purpose of designing an event program that contains space for advertisements is to accomplish which goal? Which is a company-focused pricing objective for sports or event products? When is a lottery system an equitable way of selling tickets to school alumni during the demand for college football tickets? the demand is higher than the available supply One reason sports or event organizers often plan a day to give the media an opportunity to visit the site in advance is to encourage the media to accomplish which goal? Publicize the preparations When sports or event marketers use ongoing, two-way communication to build trust and goodwill with the media, they are creating which type of relationship? To develop long-term relationships with fans, professional sports teams should do which activity? Build emotional connections with them Which pricing strategy sets prices lower than those of the competition? When writing a script for a sales presentation, a salesperson should use language that has which features? Positive, precise, and pertinent Why might a sports or an event organization price entry fees for a marathon below the normal rate? To encourage maximum participation Which event do organizers often include to add interest and excitement? When attending a sporting event, most fans expect that the facility will provide which experience? Which is one of the features of a sports event such as a football game? When preparing for a sales presentation, a salesperson decides to greet a prospective customer by asking if she would like to save money on office supplies. This is often called which type of approach? Which is one of the main features of a sport product? Which factor is most likely to discourage people from returning to the annual fireworks show that attracts hundreds of thousands of people to the downtown area? What do sports or event planners often develop to encourage television and newspaper coverage? To obtain the most exposure during a sporting event, the best logo placement opportunity for businesses is on which placement option? To sell advertising space in an event program, which is the first action Kyle should do? Develop a list of local businesses to contact Placing messages and team logos on electronic boards in a stadium is an example of selecting which component? Following a rash of newspaper criticism for being overpaid, a multimillion-dollar athlete signed up to be a volunteer spokesperson for Special Olympics. What was the athlete attempting to accomplish by promoting this move to the press? Overcome negative publicity What do professional sports teams design for use during games that often become promotional tools because fans take them home? Which is a tangible benefit of purchasing a surfboard? It has a wrist strap to keep it connected to you in the water. Which selling option is one that sports or event marketers are most likely to use to reach individual season ticket holders? How do sponsors typically use signage at sports events? What is a step in the sales presentation process that salespeople should prepare for in advance? Which is an advantage to a sports organization that develops an interactive relationship with the broadcast and print media? Builds mutually favorable relationships Sports or event organizations develop and generate newsletters to accomplish which goal? Communicate with the public When customizing a presentation, the salesperson determines the needs of a prospect by developing which component? When a person ask, "How will my customers receive this sales promotion?" which step in the process of generating "out-of-the-box" sales promotion ideas are they doing? After event organizers released information to the press that a well-known country singer will be performing at an upcoming fundraiser, the ticket sales for the event increased dramatically. This situation exemplifies how a celebrity appearance can cause Stimulate interest in an event When making appearances at special events, a well-known rock star asks that the event organizer pay for the air travel, lodging, and meals for his or her band and back-up singers. These requirements are examples of which components of a contract? A charity organization is holding a fundraising event in New York. The event will include a dinner prepared by the chef of a five-star restaurant and an upscale style show. To generate interest, the event organizers plan to have a celebrity serve as maste Bella Marie, a well-known international fashion model What should one understand first when setting out to develop "out-of-the-box" sales promotion ideas for one's game or event? There is no particular source or technique. Why should salespeople create favorable impressions during the initial contact with sports or event customers? First impressions are difficult to change. A sports marketer has developed a sales packet that contains a team brochure, schedule, and a season ticket application. Why should all of the materials have the same basic appearance? To indicate that the materials are all from one organization What is a primary consideration for fans who are attending a professional football game in a large city? Availability of parking space Wintergreen Ski Area knows that the area will be most successful if it bases its pricing structure on which situation? The status of the bear market In planning to make calls, the salesperson focuses on learning more about which component? To increase revenue, professional baseball and football teams often sell advertising that appears on or in which form? In sports and entertainment marketing, the concept of price includes the cost of a ticket to an event and also which feature? Value of the overall experience When preparing handouts for a sales presentation, it is important for a salesperson to know what about the audience? A primary reason that sports or event marketers sell advertising space in their programs is to obtain which goal? Which is a consideration when implementing a ticket sales campaign? Camille is developing a rate card for advertising space in her school's yearbook. Which layout is the most expensive for advertisers to purchase? Half of a page four-color Why is it important for professional sport organization to develop relationships with the media?Foster relationships between Organizations and the Public Strong media relationships are important in Sports PR because they help convey understanding, acceptance and communication between the public and the sports organizations, athletes, or leagues. Why might a sport or an event organization price entry fees for a marathon below the normal rate?Why might a sports or an event organization price entry fees for a marathon below the normal rate? Ticket prices for the World Series increase dramatically, but all the games still sell out. The price change had little to no impact on sales. Why should salespeople create favorable impressions during the initial contact with sport event customers?Q. Why should salespeople create favorable impressions during the initial contact with sport/event customers? Customer rapport is unimportant. Customers want to ask for assistance. What is the first thing you should understand when setting out to develop out of the box sales promotion?LAP W.S. Scoring Through Sponsorship Plus Extra State Questions, LAP W.S. What's. Which pricing strategy sets prices higher than those of the competition?A premium-priced product is priced higher than its competitors. Premium pricing is most effective in the beginning of a product's life cycle. Small businesses that sell goods with unique properties are better able to use premium pricing. When prices go up or down the change can affect how much of the sport event product customer's purchase this is the general principle of?Gauge Your Prices Test - PI7 - Review. What is the first thing you should understand when setting out to develop out of the box sales promotion ideas for your game event?LAP W.S. Scoring Through Sponsorship Plus Extra State Questions, LAP W.S. What's. Why is it important for a professional sports organization to develop relationships with the media?Foster relationships between Organizations and the Public Strong media relationships are important in Sports PR because they help convey understanding, acceptance and communication between the public and the sports organizations, athletes, or leagues. Why should salespeople create favorable impressions?Making a strong first impression will help you develop customer relationships and make sales. From the moment you approach a customer, your behaviour, attitude and personal presentation will influence your customer's decision to buy.
What is a benefit of establishing good relationships with sports or event customers and fans?One of the main benefits of establishing and maintaining good relationships with sport/event customers and fans is that they become loyal and remain customers and fans for a long time.
What is an example of promoting a sports event?Marketing of sports events include selling ticket backs, advertising through the print, audio and audio visual media, and commercials and by the use of signage. It can also include giveaways as a way of wooing potential sponsors and fans.
Which is a characteristic of the sports or event industry?Unit one review. |
Why should salespeople create favorable impressions during the initial contact with sport event customers?
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