98. Bob works for the Zinn Plumbing Company. After struggling with a particularly Show difficult job one day, he tells his supervisor, Miguel, that if he'd had a special type of wrench he could have finished the job much more quickly. Bob asks Miguel if the company would be willing to purchase the wrench. Miguel agrees that the wrench would be a good purchase, so the next day he approaches the company owner, Phyllis Zinn, and lays out for her all the reasons why the new wrench should be purchased. After listening to Miguel's presentation, Phyllis agrees that the wrench should be purchased and authorizes Miguel to pick one up from the plumbing parts distributor that afternoon. In this scenario: a. Miguel is both the buyer and the decider. b. Bob is both the influencer and the user. c. Miguel is both the gatekeeper and the influencer. d. Phyllis is both the initiator and the decider. e. Both Bob and Miguel are initiators, and Phyllis is the influencer. What are the three criteria that businesses use to make a purchase decision?Key Purchasing Criteria. Inform the price-point at which you sell your product or service.. Understand the product or service attributes your social enterprise should focus on improving or marketing to customers.. Evaluate your social enterprise's strengths and weaknesses relative to your competitors.. What is the term for a situation requiring the purchase of a product for the first time?A new buy is a situation requiring the purchase of a product for the very first time.
Why are buyers important in business?Buyers are the backbone for the success of any business organization. Without buyers or customers no organizational success can be achieved. So, a proper strategy should be made by studying their behavior.
Which of the following is the member of the buying Centre who regulates the flow of information?Identifying and Managing the Buying Center. |
In terms of how business buyers evaluate products and suppliers, the most important criterion is
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