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In the context of SWOT analysis, a firm can develop an offensive strategic option primarily by:
using its internal strengths to exploit external opportunities.
Which of the following factors is most likely to lead to a loss of competitive advantage for Nike?
Too many public relations disasters combined with severe shortcomings of some of Nike's heroes
In the context of SWOT analysis, which of the following best exemplifies a firm's external opportunity?
An increase in its customers' disposable income
Which of the following is a drawback of the SWOT analysis?
A problem with this framework is that a strength can also be a weakness, and that an opportunity can also simultaneously be a threat.
In the context of SWOT analysis, which of the following best exemplifies a firm's internal weakness?
Decline in the firm's market share
In the context of the SWOT matrix, which of the following best exemplifies a firm's internal strength?
Increase in a firm's customer loyalty
To make the SWOT analysis an effective management tool, a strategist must first:
scan a firm's internal and external environments.
Talk Age Inc., a telecommunication company, had been drastically losing its market share due to tough competition in the industry. Management hired a reputable consulting firm to advise the company. The experts from the consulting firm pointed out that the company lost its competitive advantage primarily due to its tedious internal policies and procedures. These ineffective policies and procedures made the company operations, marketing, and after sales service inefficient. Talk Age Inc. can best solve its problem by working on its _____.
support activities
In a generic value chain, a firm's after-sales service will be referred to as its _____.
primary activity
The value chain describes the:
internal activities a firm engages in when transforming inputs into outputs.
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