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Politics in States and Communities15th EditionSusan A. MacManus, Thomas R. Dye 177 solutions Functions of Channel Intermediaries Read the overview below and complete the activities that follow. Most channels of distribution are not direct from producer to consumer. Instead, they contain a variety of intermediaries, formerly called middlemen, that play a role in the exchange process between producer and consumer. Channel intermediaries enhance utilities by providing a wide array of specific functions. Their contributions can be classified into physical distribution functions, transaction and communication functions, and facilitating functions. This activity is important because marketing managers serving companies who function within one of the roles (e.g., manufacturer, agent, wholesaler, retailer) of a supply chain need to have an understanding of the different roles and value-added activities that channel members play in bringing a company's products to market in order to work effectively together to bring value to the end-user consumer. The goal of this exercise is to demonstrate an understanding of the role that different channel members play within an indirect channel. One function of channel intermediaries is physical distribution, or logistics, which is the integrated process of moving input materials to the producer, in process inventory through the firm, and finished goods out of the firm through the channel of distribution. A supply chain represents all organizations involved in supplying a firm, the members of its channels of distribution, and its end-user consumers and business users. The goal is coordination of these value-adding flows among the entities in a way that maximizes overall value delivered and profit realized. The management of this process is called supply chain management. What is the marketing objective for the growth stage of the product life cycle?The marketing objective in the growth stage is to stress points of difference. The goal is to build market share by highlighting the superior characteristics of the product versus competitive products (stress differentiation).
What is marketing's goal in the growth stage of the product life cycle quizlet?The marketing objective for the growth stage of the product life cycle is to differentiate the product from its competitors by adding features.
What is the marketing objective for the maturity stage of the product life cycle quizlet?The maturity stage of the product life cycle is characterized by a slowdown of sales growth and profit. Competitors are well-established and fewer new consumers enter the market. Marketing focuses on holding or gaining market share by continuing to differentiate the product and building on existing customer loyalty.
What is the growth stage of the product life cycle?Growth – In the growth stage, consumers start to take action. They buy the product; the product becomes popular and results in increased sales. There are other companies also that notice the product as it starts getting more attention and revenue.
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What is marketing goal in the growth stage of the product life cycle quizlet?
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