Which of the following is an advantage of personal selling over advertising in the promotional mix?

Question: Which of the following is an advantage of personal selling over advertising in the promotional mix

Inhaltsverzeichnis Show

Give online quiz test
Which of the following are advantages of personal selling compared to advertising?
What are the advantages of personal selling as a promotional tool?
What is the major advantage of personal selling over advertising as a communication method?
What are the advantages and disadvantages of using personal selling?

A. Immediate feedback through a purchase
B. Less costly per contact
C. Less flexible
D. No face-to-face contact

Answer

Answer A. Immediate feedback through a purchase

Give online quiz test

Yes! You can also try Marketing Management FREE MCQ Quiz and improve your speed and knowledge

18 Questions | By SchlenkerJ | Last updated: Aug 16, 2022 | Total Attempts: 1866

Settings

Feedback

During the Quiz End of Quiz

Difficulty

Sequential Easy First Hard First

What do you know about marketing? Take this marketing quiz now. Marketing can be defined as the activity of presenting and advertising a company’s products in a way that gets attention. Get ready and test your knowledge and understanding of how marketing works and its variations with these interesting questions. We wish you all the best, and we hope you score the highest marks and learn something from this quiz! Go for it!

1.
Which of the following statements best defines the term promotional mix?
- A.
  The way in which businesses combine promotional methods
- B.
  The "magic formula" used in developing promotional plans
- C.
  The confusion of too many professional techniques
- D.
  The rotation technique used for promoting employees
2.
Any paid form of nonpersonal presentation of ideas, images, goods, or services is known as?
- A.
  Sales promotion
- B.
  Personal selling
- C.
  Publicity
- D.
  Advertising
3.
VISA promotes its services on other companies' websites. These promotions are examples of:
- A.
  Publicity
- B.
  Sales promotions
- C.
  Advertizing
- D.
  Personal selling
4.
Which of the following is an example of personal selling?
- A.
  A salesperson places an ad in a local newspaper.
- B.
  A business manager holds a press conference to explain a new product.
- C.
  A financial planner discusses retirement plans with a group of employees.
- D.
  An employee hands out coupons to customers who are attending a trade show.
5.
Which of the following is an advantage of personal selling over advertising in the promotional mix:
- A.
  Immediate feedback
- B.
  Less costly per contact
- C.
  Less flexible
- D.
  No face-to-face contact
6.
On a per contact basis, which of the following elements of the promotional mix is most expensive:
- A.
  Advertising
- B.
  Publicity
- C.
  Sales promotion
- D.
  Personal selling
7.
Personal Selling would be a cost-effective form of promotion for which of the following products?
- A.
  Newspaper
- B.
  Garden rake
- C.
  Laptop computer
- D.
  Soft drink
8.
Johnson Quittles developed a new digital music player that made them innovators in the music industry. Considering the life cycle stage of the product, the company should design a promotional mix that will?
- A.
  Phase out the product
- B.
  Compare competing products
- C.
  Inform customers about the new product
- D.
  Be competitive with companies making similar products
9.
In which stage of a product's life cycle would the least money be invested in product promotion?
- A.
  Growth
- B.
  Pioneering
- C.
  Decline
- D.
  Maturity
10.
What form of promotion is generally emphasized for complex, technical products sold to industrial users?
- A.
  Sales Promotion
- B.
  Advertising
- C.
  Personal Selling
- D.
  Publicity
11.
When planning the promotional mix, a business should consider which of the following target market factors?
- A.
  The company history
- B.
  The type of product
- C.
  The stage of the products life cycle
- D.
  The type and number of customers and their locations
12.
If a manufacturer has chosen to advertise on national radio and in magazines, which of the following factors has influenced the promotional mix:
- A.
  Need for face-to-face promotion
- B.
  The geographical location of the market
- C.
  Limited promotional funds
- D.
  Technical aspects of the product
13.
When the promotional mix for a product is affected by the path the product takes from the producer to the ultimate consumer, the mix is being influenced by the product's
- A.
  Consumers
- B.
  Life cycle
- C.
  Market
- D.
  Distribution channel
14.
The Sandlot Company promotes its products to intermediaries who then promote the products to customers. The Sandlot Company is using a _______ promotional strategy.
- A.
  Push
- B.
  Pull
- C.
  Increasing
- D.
  Decreasing
15.
Cool Cola recently developed a new flavor of the soda. The company has generated customer interest in the new product via television commercials and coupons. As a result, wholesalers and retailers are buying the new soda from Cool Cola to meet customer demand. This is an example of a ___________ promotional strategy.
- A.
  Increasing
- B.
  Decreasing
- C.
  Pull
- D.
  Push
16.
Should businesses rely solely on their previous promotional mixes?
- A.
  No, promotional budgets decrease each year.
- B.
  No, there may be other, more successful mixes to try.
- C.
  Yes, there is usually one promotional mix that is best.
- D.
  Yes, what has worked in the past will work in the future.
17.
Competing businesses within the same industry usually react to each other's promotional mixes by
- A.
  Trying not to outdo each other
- B.
  Reducing their promotional budgets
- C.
  Playing follow the leader
- D.
  Changing distribution channels
18.
Which of the following is an overall goal of the promotional mix?
- A.
  To decrease operating expenses
- B.
  To convey a message inexpensively
- C.
  To persuade consumers to buy
- D.
  To have the right goods available

Welcome to this interesting ‘ethos, pathos, logos quiz’ that we’ve created here for you. Pathos, ethos, and logos are identified as three primary methods of persuasion, which are ethical strategies for...

Questions: 10 | Attempts: 47862 | Last updated: Mar 22, 2022

Sample Question
Ethosis the style of persuasive writing that appeals to an audience by highlighting credibility. State true or false.

True

False

Do you think you know everything about the market environment and analysis? Play this quiz and test your understanding of strategic marketing analysis. Marketing environmental analysis refers to a marketing analysis tool that...

Questions: 20 | Attempts: 41347 | Last updated: Apr 4, 2022

Sample Question
Which of the following is part of an organization's marketing environment?

The organization's micro-environment.

The organization's macro-environment.

Any internal or external force affects the organization's ability to create, communicate, deliver, and exchange value offerings.

All of the options listed are part of an organization's marketing environment.

Do you think you know enough about Marketing planning? If yes, then you can definitely pass this Marketing Planning Quiz. Try to answer as many questions as you can. Your score will put light upon your understanding of this...

Questions: 20 | Attempts: 24918 | Last updated: Mar 22, 2022

Sample Question
A marketing plan does not have to be

Simple

Clear

Complex

Lengthy

Both (3) and (4)

More Marketing Quizzes

Accounting Quizzes
Agriculture Quizzes
Automotive Quizzes
Brand Quizzes
Business Accounting Quizzes
Business Analyst Quizzes
Business Development Quizzes
Business Environment Quizzes
Business Etiquette Quizzes
Business Finance Quizzes
Business Math Quizzes
Business Organization Quizzes
Business Plan Quizzes
Business Process Quizzes
Business Study Quizzes
Business Technology Quizzes
Ceo Quizzes
Collaboration Quizzes
Company Quizzes
Construction Quizzes
Consumer Quizzes
Csr Quizzes
Customer Quizzes
Development Quizzes
Ecommerce Quizzes
Employment Quizzes
Entrepreneurship Quizzes
Finance Quizzes
Hospitality Quizzes
Human Resources Quizzes
Industry Quizzes
International Business Quizzes
Introduction To Business Quizzes
Investment Quizzes
Logistics Quizzes
Management Quizzes
Manufacturing Quizzes
Material Quizzes
Media Quizzes
Office Quizzes
Organization Quizzes
Principles Of Business Quizzes
Printing Quizzes
Product Quizzes
Publishing Quizzes
Real Estate Quizzes
Retail Quizzes
Sales Quizzes
Sap Business One Quizzes
Small Business Quizzes
Source Quizzes
Supply Quizzes
Survey Quizzes
Telecommunication Quizzes
Trade Quizzes
Training Quizzes
Transportation Quizzes
Warehouse Quizzes
Welding Quizzes

+ Show more

Back to top

Which of the following are advantages of personal selling compared to advertising?

Which of the following are advantages of personal selling compared to advertising? The sales message can be customized for each prospect, including answering questions and handling objections. Personal selling can be the most effective method for actually obtaining a sale.

What are the advantages of personal selling as a promotional tool?

Importance of Personal Selling (10 Benefits).

Two-Way Communication: ADVERTISEMENTS: ... .

Personal Attention: Advertising and publicity are among mass communication tools. ... .

Detail Demonstration: ... .

Complementary to other Promotional Tools: ... .

Immediate Feedback: ... .

Individual Services: ... .

Flexibility: ... .

Customer Confidence:.

What is the major advantage of personal selling over advertising as a communication method?

What is the major advantage of personal selling over advertising as a communication method? Personal selling involves direct contact between the buyer and seller, whereas advertising deals with indirect contact.

What are the advantages and disadvantages of using personal selling?

Advantages and Disadvantages of Personal Selling.

Advantages of Personal Selling. Better Image. Reward. Customer Confidence. Flexibility. Quick Feedback. Complementing Professional Tools. Detailed Demonstration. ... .

Disadvantages of Personal Selling. High Turnover. Training Cost. High Cost-per-Action. Negative Image of Salesmen..

Which of the following is an advantage of personal selling over advertising in the promotional mix?

Give online quiz test

Which of the following are advantages of personal selling compared to advertising?

What are the advantages of personal selling as a promotional tool?

What is the major advantage of personal selling over advertising as a communication method?

What are the advantages and disadvantages of using personal selling?

zusammenhängende Posts

What strategies resources and competitive capabilities must your organization have to be successful?

What resources and competitive capabilities does a company need to have to be competitively successful?

What is the advantage of promoting from within when filing an opening within the organization?

Which of the following is considered an advantage of a federal system of government group of answer choices?

Which of the following best explains an advantage of the federal system of government quizlet?

Which one of the following best describes the contribution of Porters theory of competitive advantage quizlet?

Which theory suggests that factor resource endowments determine a nations comparative advantage?

Which of the following best explains the economic advantage of the type of farm produced goods shown in the images?

Which of the trade theories that says countries will specialize and trade in goods which are relatively abundant?

Which theory suggests that comparative advantage arises from differences in national factor endowments?

NEUESTEN NACHRICHTEN

What is business ethics How should companies act so that their Behaviour is considered ethical?

Wer sagte Träume nicht dein Leben sondern lebe deinen Traum?

Wie stehts bei der Frauen WM?

Wenn das böse gut wird

Wie spricht man den Namen Mila aus?

Ist man versichert wenn man krankgeschrieben ist und trotzdem arbeiten geht?

Which of the following is not a benefit of cloud computing to organizations?

Which of the following do not use a central processing unit for computation?

Wie fallen Air Force 1 Shadow aus

What does your textbook say about eye contact for public speakers in the US?

Populer

Um

Legal

Hilfe

Sozial